Established in 1897, Post Foods is a manufacturer, marketer and distributor of branded ready-to-eat cereals like Honeycomb, Pebblers, and Golden Crisp, along with their own branded Bran Flakes and Raisin Bran, and others. A revised logo has recently appeared on their website and commercials.
Established in 1919 in Minneapolis, Minnesota, Malt-O-Meal Company is the largest family-owned cereal company in the country. Well known for its eponymous hot cereal, a combination of malt flavor with farina cereal, Malt-O-Meal Company now offers more than 70 different products through ten individual brands — including Malt-O-Meal, Mom’s Best Naturals, and Three Sisters among others with cold cereal being their biggest sellers at the moment. This week Malt-O-Meal Company announced it would change its name to MOM Brands and introduced a new identity designed by Duffy & Partners.
Established as the first trademark for a breakfast cereal in 1877, Quaker Oats has been providing cereal to America and parts of the world for more than 135 years. That’s a lot of cereal, people. Now owned by Pepsico, Quaker offers a broad range of products, from cereal to granola bars to oatmeal to tight little bundles of rice crackers — more than 40 different sub-brands in total. And this expansion is starting to show some confusion. Without any press releases or information, Quaker has introduced two new logos in the past two years, both operating in parallel while the original logo remains in play across non-updated products, and has just started messing with a bunch of its most popular cereals.