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channel 5

Opinion BY Clinton Duncan


From Five to 5

Channel Five Logo, Before and After

Channel Five is a television network in the United Kingdom, originally launched in 1997, with a variety of programming for all ages and interests from soap operas in the morning, to cartoon blocks for kids; to sitcoms, procedurals, and reality shows for the after-work crowd through original shows as well as American imports. Recently they were purchased by billionaire Richard Desmond and it seems the new management decided that as well as a change of ownership, a change of branding was also in order. Curiously, this is the channel’s third change of brand mark in the past 10 years — which even for the constantly refreshing and evolving world of televisual branding, seems a little fast. The last version was notably designed by Dixon Baxi and will remain on the air until February 14 when the new logo takes over.

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Entry Information

DATE: Feb.11.2011|POSTED BY: Clinton Duncan|CATEGORY: Entertainment | COMMENTS:

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