Opinion BY Armin

Boom Goes the Cloud

In Beta and Alpha versions last year, CX (formerly Cloud Experience), a “cloud storage and data file management system,” launched this month. Aiming to compete against Dropbox, CX allows users to sync their files, e-mail, and calendar on the magic place that is the cloud and they are trying to do it with more graphic and social media flair than Dropbox. Their new identity has been designed by Moving Brands.

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Guest Opinion by Richard Baird Posted BY Armin

Dulux Colors the World

Dulux, owned by Dutch multinational conglomerate AkzoNobel is an international brand of paint with a history dating back to 1931 which, during its lifetime, has been sold by Dupont and former British chemical company ICI. Initially aimed at wholesalers and decorators the brand moved into the retail market during the 1950s and delivered a significant (and memorable) advertising impact with the introduction of the “Dulux dog” as part of a 1960s advertising campaign which continues to be used today. Following a decision to resolve the international variations of Dulux into one premium paint brand, October 2010 saw the initial launch of a new global visual identity system created by London-based Design Bridge across Canada, China, India, South East Asia, the Pacific and the Netherlands with other regions to follow.

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Opinion BY Armin

TV Land Flips Out

Launched in 1996 and originally part of a Nickelodeon programming block called Nick at Nite, TV Land is a cable television channel aimed (according to owner MTV Networks) at the 40- to 50-year-old with a blend of original programming, classic and contemporary television series acquisitions, and movies. What originally started as a nostalgia-filled, black-and-white-tinted programming has grown into a Betty White-fueled feel-good programming. This month TV Land introduced a revised logo and a new on-air look both designed by Trollbäck + Company, who also designed their previous on-air package.

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Opinion BY John J Custer

Life OK is Okay

Life OK is the new youth-oriented channel that is joining the STAR India network. It replaces the network’s previous youth channel, STAR One, as of December 2011. The new identity was designed by London-based venturethree.

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Opinion BY Armin

Pull Here

Founded in 1989 and 1986 respectively, Nara Bank and Center Bank have provided financial services to the Korean-American community across the United States. This past November they announced a merger to create BBCN Bank, creating the largest financial institution for this community in the country, with 44 full-service branches in California, New York, New Jersey, Washington and Illinois. I couldn’t find out who designed the logo, nor are there any explanations of what it means but, for some reason, I thought it was an interesting logo to point out.

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A B-Side BY Armin

TuneIn

Founded in 2002, TuneIn Radio is a free service that allows you to, well, tune in to more than 50,000 radio stations through your browser or smartphone. “Our new logo combines the ‘t’ and ‘i’ from our name into a shape that conveys a simple form of humanity.” Blog post announcing the new logo here.

Thanks to Erik Botsford for the tip.

Opinion BY Armin

São Paulo Attracts

São Paulo is the largest city in Brazil and one of the most populated cities in the world with 10 million people in the city proper, being close to 19 million counting the surrounding metropolitan area, and it receives an additional 10 million visitors a year. All in all, lots of people in a city with lots to do and lots to see. This month the São Paulo Turismo agency introduced a new identity designed by Romulo Castillho to help propel the city forward with a unified message as it enters a busy decade with the World Cup and Summer Olympic Games. Ideafixa posted a detailed interview with Romulo and has a few more images.

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Opinion BY bryony

Budget Pillow

Headquartered in France with 90 locations worldwide, Accor is a hotel operator, hotel franchisor and hotel asset manager and is considered the number one hotel operator worldwide simply in terms of units owned, leased or operated under management contract. It manages over 500,000 rooms across 4,200 hotels. Accor recently rebranded its line of economy hotels: Formerly ibis hotel, Etap Hotel, and All Seasons Hotels into ibis, ibis styles and ibis budget. The implementation of the new brand, designed by Boulogne-Billancourt, France-based W&Cie, and segmentation is expected to be completed worldwide by early 2013, with a strong communication campaign during 2012. The goal? to capitalize on the ibis “mega brand” through modernity, simplicity and well-being, while highlighting the unique qualities of each entity within the economy brands.

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Opinion BY Armin

Portal On-Demand

Launched in 2006, BT Vision is an on-demand digital TV service available to broadband customers of BT, the London-based über telecommunications services company. BT Vision’s offerings are broken down by genre — Film, Music, TV, Kids, Sport, and others — and can be consumed through an unlimited package or at fifty pence (about US$0.80) a show. Despite having over 5.7 million broadband customers, only 575,000 are BT Vision subscribers. This past September, BT Vision introduced a new identity and on-air look designed by Proud Creative (identity) and ManvsMachine (on-air).

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Opinion BY Armin

Color me Colorful

Established in 1993, Telstra is Australia’s largest telecommunications company, providing mobile, home phone, internet, and cable services, employing more than 39,000 people around the world. As some of our tipsters have noted, Telstra is the Australian equivalent of AT&T. Yesterday, Telstra unveiled a new identity designed by the Sydney office of Interbrand.

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A B-Side BY Armin

Santo Domingo

Cluster Turístico de Santo Domingo, the tourism office of the capital of the Dominican Republic, has just released a new destination logo for the city. More story here.

Thanks to Mirek Janczur for the tip.