Established in 1996, YG Entertainment is a record label and talent agency based in Seoul, South Korea. It handles everything from casting and talent scouting, to recording and distribution, to artist management, to concert production, to online promotion. Specializing in hip-hop and the now popular K-pop, YG Entertainment represents dozens of artists, most notably due to recent popularity, PSY. Earlier this year YG introduced a revised logo and overhauled identity designed by Seoul-based Plus X. (Although there are plenty of images in this post, this is an edited version of the full range of images that can be seen here).
Originally built as the stables and riding house of the Prince of Wales in 1803, the Brighton Dome in Brighton, England — dubbed “city on the edge” — is one of the premier performance venues in the UK, hosting “over 600 events spanning music, theatre, dance, comedy, literature, spoken word, visual arts, film, digital and more.” Brighton Dome consists of three separate spaces: The main Concert Hall, the Corn Exchange, and the Studio Theatre. The Dome and its venues, along with multiple others, and the city of Brighton have been host, since 1967, to the Brighton Festival, a “three week celebration of music, theatre, dance, circus, art and film.” These two entities have been given a new, cohesive identity by London-based johnsonbanks, who explain that the Dome “has always struggled to clearly identify itself, even to the local arts community” and that “each of its constituent parts and multiple venues tended to act independently of each other across 11 months of yearly programming,” while the Festival has undergone an identity redesign each year.
Established in 1932, the New Theatre is a proudly independent theater in Sydney, Australia. “We’re not slick, we’re not refined and we don’t conform,” is only one of many statements it makes, “We believe in artistic and social expression, not just escapism. When we take the stage, we’re for real.” Or “We’re driven by passion, not money.” You get the point. This past January, New Theatre introduced a new visual and verbal identity created by the Sydney office of Interbrand.
In the latest redesign challenge from Studio 360 — we redesigned Valentine’s in 2010 and Pentagram redesigned Christmans in 2006, among others — Brooklyn-based Hyperakt has been tasked with redesigning Teachers. “We began with a simple premise, that education is the key to human progress, therefore teaching is among the most important professions for humanity.” The result, “all about connecting the dots,” is detailed at Hyperakt’s website and in their conversation with Studio 360 host Kurt Andersen. A few sample images are posted below (or after the jump).
Established in 1853, Aetna is one the biggest health insurance companies in the United States offering medical, pharmacy, dental, behavioral health, group life and disability plans to approximately 36.3 million people. In a move to continue “its evolution from an insurance carrier to a health solutions company” and establish themselves as a more consumer-focused brand, Aetna has introduced a new identity, designed by New York-based Siegel+Gale. To get things started, you can watch a launch video here.
Hörst Dusseldorf, as its name implies, is a German brand — sold and distributed by a Canadian company based in Montréal — of high-end clothing for men that includes shirts, suits, pants, and other accoutrements to make a man feel more man than slob. (Their site seems to have broken down in the last hour or so). This past December, they introduced a whole new look designed by Montréal-based Lg2boutique.
Established in 1939 by Bill Hewlett and Dave Packard, HP (shorthand for Hewlett Packard, just for the record) is, as it describes itself a “technology company” selling consumer products for printing (shipping more than 1 million printers a week!), personal computing (48 million units a year), and software, as well as offering IT infrastructure and other related services. Ranked 11 in the Fortune 500, HP counts with 324,600 employees across 170 countries and generated $127.2 billion in revenue in 2011. Clearly, HP is big but, also, it lacks that je ne sais quoi that transforms a massive company into a revered brand like, oh, I don’t know, Apple. With the help of Moving Brands, HP hopes to transform its perception and introduce a whole new way of portraying the company. Maybe.
The year is 1985. In America, Reagan is in the White House, Michaal Jackson and Lionel Richie are writing “We Are The World”, and Cliff Huxtable is dazzling us with his wardrobe of knit sweaters. In Italy, the country’s largest clothing maker, The Benetton Group, coins the phrase “United Colors of Benetton”. The phrase is blasted into pop culture, not only referencing the company’s colorful clothing but also the idea that cultural diversity is good. Today, Benetton colorfully dresses customers in 120 countries and is in the process of rolling out an evolved graphic identity system designed by Pentagram partners Daniel Weil and Michael Bierut with the internal Benetton team.