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Opinion BY Armin


The Future of Fox is Now

21st Century Fox Logo, New

Hinted to as early as July of 2012 and officially announced this past December, Rupert Mudorch’s News Corporation is splitting into two separate businesses. The first, to remain named News Corporation will handle all the publishing properties — newspapers and magazines — like The Wall Street Journal and The New York Post, with the former’s managing editor, Robert Thompson, as CEO. The second, to be renamed 21st Century Fox will handle the entertainment properties — cable and television channels, filmed entertainment, and direct satellite broadcasting businesses — including the FOX network, 20th Century FOX, FX, among dozens of other channels with Rupert Murdoch as CEO. Absolutely every single property will retain its existing name and logo. The name, 21st Century Fox, will serve as the parent company only and the logo — announced this past Thursday via an e-mail to employees — will only be a business-to-business mark. It was designed by Pentagram partners Michael Gericke and Emily Oberman.

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Entry Information

DATE: May.13.2013|POSTED BY: Armin|CATEGORY: Corporate | COMMENTS:

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Friday Likes BY Armin


Friday Likes 44

Friday Likes

Things revolve around hand-drawn logos, animals, bearded tattooed models and other fine European accoutrements.

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Entry Information

DATE: May.10.2013|POSTED BY: Armin|CATEGORY: Friday Likes | COMMENTS:

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Opinion BY Armin


Pork Served Three Ways

F. Ménard Logo, Before and After

Established in 1961 and based in Ange-Gardien, Canada, F. Menard (in summary) produces pork and poultry products. (In length) it has three distinct operations within the industry: (1) F. Ménard proper, dedicated to the breeding of hogs; (2) Agromex, the “processing” unit (i.e., slaughtering, to the tune of 21,500 pigs per week); and (3) Boucherie 235, a retail butcher shop for consumers in Ange-Gardien. Tying all three operations together, F. Ménard recently introduced a new identity designed by Montréal-based lg2.

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Entry Information

DATE: Jan.17.2013|POSTED BY: Armin|CATEGORY: Corporate | COMMENTS:

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A B-side BY Armin


Alorica

Alorica Logo, Before and After

Founded in 1999, Alorica is a “leading Business Services provider delivering Customer Management and Sales and Marketing solutions for leading brands.” From the press release: “The orange trapezoid (aka flare) represents energy and enthusiasm.”

Thanks to Kenyon Broadley for the tip.

Entry Information

DATE: Jan.20.2012|POSTED BY: Armin|CATEGORY: CRM The B-Side | COMMENTS:

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The B-Side BY cole


Schlecker

Schlecker Logo

Established in 1975, Schlecker, the Germany based drugstore and one of the largest European retailers, has undergone a recent identity update. The new logo features a bit friendlier type treatment (based on Frutiger, but tweaked for individualization) in an attempt to appear more inviting and approachable. The official press release can be found here but may require Google Translate for the non-German speakers.

Thanks to Ralitza Dilovska for the tip.

Entry Information

DATE: Jul.11.2011|POSTED BY: Cole Baldwin|CATEGORY: Corporate The B-Side | COMMENTS:

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