
I first learned about Swaptree through a presentation by one of our clients at TEDxSydney on the subject of Collaborative Consumption — itself the subject of her book, What’s Mine is Yours, for which we designed the web site. Although Swaptree has been around since 2004, it wasn’t until recently that the model has taken off and gotten more attention. Its focus is on users signing up, adding a list of books, games, music, or videos they either want to acquire or want to get rid of. Swapping. The system then matches you with equivalent swaps and through the magic of trusting strangers you put your book, video, game, or CD in an envelope, spend $2, and three days later you have a new item you want, not one that sits on a shelf. Last week I did my first swap, changing Pixar’s A Bug’s Life, which my 3-year-old deemed scary, for Toy Story, which we have yet to watch. Last week, Swaptree announced it would change its name and domain to the all encompassing Swap.com.
POSTED BY: Armin
CATEGORY: Lifestyle
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