Opinion BY Armin

Brandiose is Grandiose

Established in 2000 as Plan B Branding by life-long friends Jason Klein and Casey White, Brandiose, as the new company has been named, is a branding firm focused on designing official logos and uniforms for Minor League Baseball teams with awesome names like the Lehigh Valley Iron Pigs and the Richmond Flying Squirrels. Having been called to the Majors, they also revitalized the Cincinnati Reds logos and uniforms. With the new name comes a new identity with lettering by Ken Barber.

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Guest Opinion by Richard Baird Posted BY Armin

Dulux Colors the World

Dulux, owned by Dutch multinational conglomerate AkzoNobel is an international brand of paint with a history dating back to 1931 which, during its lifetime, has been sold by Dupont and former British chemical company ICI. Initially aimed at wholesalers and decorators the brand moved into the retail market during the 1950s and delivered a significant (and memorable) advertising impact with the introduction of the “Dulux dog” as part of a 1960s advertising campaign which continues to be used today. Following a decision to resolve the international variations of Dulux into one premium paint brand, October 2010 saw the initial launch of a new global visual identity system created by London-based Design Bridge across Canada, China, India, South East Asia, the Pacific and the Netherlands with other regions to follow.

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A B-Side BY Armin

Cadena 100

Established in 1992, Cadena 100 is one of the most popular radio stations in Spain. Their new logo and identity have been designed by Madrid-based Coleman CBX. More applications below (or after the jump).

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Opinion BY Armin

AMC Network Works its Angles

Established in 1980 by Cablevision and originally named The Rainbow Service (later Rainbow Media Holdings) the newly independent and renamed AMC Networks is today one of the leading cable networks, owning culture darling channels like AMC, IFC, Sundance Channel, and We, as well IFC Films. (Bravo was also once part of its roster, many reality shows ago). This past June, AMC Networks was spun off from Cablevision and its new identity was designed by New York-based Loyalkaspar.

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A B-Side BY Armin

Urecel Quickdry

Established in 1997, Urecel is an Indonesian company that manufactures a specialty high-performance foam called Quickdry that is used for high-end outdoor cushions. Among other things and uses. The new identity has been designed by Melbourne-based Lucas Melbourne. A cool infographic video below (or after the jump).

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Opinion BY Armin

A Better Dolphin

Established in 1981, Beiramar is one of the largest real estate companies in Brazil with over 3,000 rental properties and over 30 builder partners with whom they develop properties. A new identity has been designed by Bertoni Design.

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Opinion BY Armin

Vintage Brewer

Founded in 1807 in Blackburn, Lancashire, UK, Thwaites Brewery is an independent, family-owned brewer, bottler, wholesaler, and retailer. Thwaites offers a variety of beers from cask beers to keg beers to bottled beers to craft beers, most of which can be enjoyed at one of their 350 pubs. This past June, Thwaites introduced a new logo and a new fleet of trucks.

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A B-Side BY Armin

Meow Mix

Meow Mix, owned by Del Monte, offers dry and wet cat food and is most well known for its meow meow meow meow meow meow jingle. New logo and packaging — below (or after the jump) — have hit stores recently.

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Opinion BY Armin

A Not Conservative Conservatoire

Formally established in 1968 but with roots as far back as 1847, the Royal Conservatoire of Scotland (formerly Royal Scottish Academy of Music and Drama) is Scotland’s “national centre of professional vocational training in performance arts.” RCS offers undergraduate and postgraduate degree programs — in music, Scottish music, acting, musical theatre, modern ballet, and technical production & arts among others — to about 800 students and currently has 873 people on staff, giving it the “highest staff-student ratio of UK Conservatoires, offering intensive one to one tuition.” This past September RCS announced its name change and introduced a new identity designed by Glasgow-based Stand.

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Opinion BY Armin

Smart is as Smart Dots

Established in 1991, Smart Communications, a subsidiary of the Philippine Long Distance Telephone Co., is the largest mobile service provider in the Philippines — dubbed the Texting Capital of the World — with a reported 47.8 million subscribers. (AT&T, to put it in perspective, has around 95 million customers.) Smart introduced a new logo and new tagline, “In an ever-changing world, we lead you to a bold, new future.” earlier this November.

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A B-Side BY Armin

ARCA

Established in 1998 ARCA is a technology company that supplies cash automation solutions for financial institutions, retail merchants and self-service kiosk systems. Customers include banks, retail stores, gaming and park facilities, car washes and companies use that kiosks for self-service checkout and bill payment. New logo was designed by Indicate Design Groupe.

A B-Side BY Armin

SusieCakes

SusieCakes is “an all-American bakery offering classic desserts such as cakes, cookies, cupcakes, pies, and puddings” with six locations across California where you can sit down, take out, or custom order. The new identity, packaging and website have been designed by Brooklyn-based Red Antler. The custom wordmark was created by “literally exploring letter forms drawn with buttercream frosting.” Plenty of applications here.

Opinion BY John J Custer

I’m With…

Formerly known as Polytechnic South West until 1992, Plymouth University is the ninth largest university in the UK, with a student body reaching just over 30,000 students along with 3,000 faculty and staff members. In June of this year, Plymouth University launched its new identity, “With Plymouth University,” designed jointly by here design and Buddy.

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A B-Side BY Armin

Silk

Silk is the new exclusive browser for Amazon’s recently launch Kindle Fire. More about Silk here.

Thanks to Rodrigo Saiani for the tip.

Opinion BY John J Custer

Beautiful Ball Terminals

Reaching seven million readers every month, House Beautiful is known as the publication of American home design and decoration. Since being founded in 1896, House Beautiful remains the oldest continuously published shelter magazine in the United States. In 1936, House Beautiful was purchased by Hearst Corporation, who continues to publish the magazine. In September, the magazine rolled out a new editorial design and an updated wordmark crafted by Jeremy Mickel.

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Opinion BY Armin

Warburtons’ Complete Package

Established in 1876, Warburtons is a producer of bakery products, from your everyday sliced bread to hot dog buns to pancakes to crumpets. Now, still a Warburton-family-owned business, Warburtons employs 5,000 people working at 14 bakeries and 15 depots across the UK, producing over two million bakery products every day and, according to Nielson Data, it is the “second biggest grocery brand” in the UK. Warburtons’ new logo was introduced back in late 2010 but the complete brand rollout has taken most of 2011 to implement. The whole project was designed by London-based Smith & Milton.

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Opinion BY Armin

GNT: Bouncier and Blurrier

Originally launched in 1991 as a news network, GNT: Globosat News Television is part of the 34-channel line-up of the Brazilian television network Globosat. Two reinventions later, the channel dropped the meaning of its acronym, going solely with GNT and changing its scope to cater to a female audience since 2003, showing original programming as well as American imports like The Oprah Winfrey Show, Weeds, Nigella, and Late Show with David Letterman. Back in March — sorry for the delay — GNT revised its logo and introduced a new on-air identity designed in-house.

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Opinion BY Armin

The Internet Called, it wants its Hexagons Back

Based on the amount of tips I received about this, it seems we have a very healthy amount of harder-core developers reading Brand New than I thought. So for those of us whose knowledge of the web stops at “Add to Cart” here is the basic premise: First released in 2010 Node.js is a platform based on JavaScript to build websites or online applications that make the best use of connection times, only pinging the system when it needs rather than constantly. Or something to that effect. Node.js has a vibrant and passionate community around it of developers using the platform. Last week they introduced a new logo designed by Chris Glass.

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Guest Opinion by Joshua Levi Posted BY Brand New

Forward-Looking Image

When I was a kid, my family and I would see shows at our town’s golden era movie house. It was a small, second-run theater. Its rich decor and the perpetual smell of popcorn oozed of the past in this kind of magical way. My favorite visit was to see Back to the Future. I can remember the juxtaposition of an art deco theater and a time-traveling Delorean like it was yesterday. I was taken back to that moment earlier this year, and again last week, walking around the Museum of Moving Image (MoMI) in New York with a new expansion designed by Leeser Architecture and new identity and signage designed by karlssonwilker. While this project is a few months old, there is not much information out there about it, so I decided to do some digging and gather some of the loose images on this project, most found on this Flickr set by Archidose and this Facebook album from karlssonwilker.

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Opinion BY Armin

Milliken Goes Soft

With roots as far back as 1865, Milliken is a South Carolina-based “innovation company that has been exploring, discovering, and creating ways to enhance people’s lives”. What that means is that they develop new products that are hard to categorize in one fell swoop: they manufacture floor coverings, carpet, specialty fabrics, and even chemicals that go into things like crayons. Milliken holds an astounding 2,200 patents and employes 7,000 people — more than a 100 PhD’s among them — and maintains 39 manufacturing facilities across the world. In April Milliken introduced a new identity designed by San Francisco-based SALT Branding that is based on the signature of its late President Roger Milliken, who had taken over the company in 1947 when his father and company founder Seth Milliken passed away.

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