Opinion BY Armin

Exelon Lacks Energy

Established in 2000 after the merger of PECO Energy and Unicom, Exelon is the leading U.S. energy provider with its family of business involved in all parts of the process, from generation to power sales to transmission to delivery. Exelon is the largest owner and operator of nuclear plants in the United States and counts with over 27,000 employees in operations and business activities in 47 states. Exelon’s retail company, Constellation, a company with which they merged in March of 2012, serves approximately 100,000 business and 1 million residential customers. This past June, Exelon introduced a new logo designed by Futurebrand.

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A B-Side BY Armin

Hanger, Inc.

Established in 1861 — founded by James Edward Hanger, the first documented amputee of the American Civil War — Hanger, Inc. is a provider of orthotic and prosthetic services and products as well as operating hundreds of patient care centers nationwide. A new logo was introduced recently, dubbed the “Empower Mark,” which represents “a beacon of hope for Hanger’s clients, and its multiple colors represent the diversity of Hanger’s units, products, and service offerings.” Press release here. A few, small slides showing the rationale and some applications here.

Thanks to Wade Penner for the tip.

A B-Side BY Armin

Port of Tacoma

Established in 1918, the Port of Tacoma in Tacoma, WA is one of the largest container ports in North America and one of the top 50 in the world. A new logo designed by Seal Beach, CA-based brandstrata was introduced earlier this month. Story here. Explanation: “The arcs and connection points of our new logo symbolize our refocused mission to deliver prosperity by connecting customers, cargo and community with the world.”

Thanks to Roy Levitt for the tip.

Opinion BY Armin

From Paper to Snooze

A supplier of all kinds of papers, office supplies, and packaging solutions for businesses, Domtar Distribution Group, part of Domtar, was established in 2004 to encompass four different companies — RIS The Paper House, Buntin Reid The Paper House, JBR La Maison du Papier, and The Paper House — that had collectively been providing paper since 1843 in the U.S. and Canada. This past February they announced a name change to Ariva and a new logo. A slightly snoozy video on the home page, bottom left, explains the new name (something about “arriving” although not fully convincing) and gives you a look into the exciting world of paper distribution.

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Opinion BY Armin

For Immediate Release: The Transformer

Founded in 1972 by William D. Novelli and Jack Porter in Washington DC, Porter Novelli was started to “apply marketing to social and health issues.” Today, with 90 offices in 60 countries, Porter Novelli is one of the leading public relations firms in the world balancing its original scope of clients as well as working with consumer brands. They are responsible for projects like the Truth anti-smoking campaign and the original and new food pyramids. Earlier this month, Porter Novelli introduced a new identity designed by Interbrand.

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