The Grand America is a luxury hotel in Salt Lake City, UT. With 775 rooms, the 24-story hotel is one of the select few to earn the title of AAA Five Diamond Hotel. Apart from fancy rooms with “Murano crystal chandeliers, handcrafted Richelieu furniture, English wool carpets, Carrera Italian marble, and the finest fabrics,” the hotel features a handful of high-end stores, including the brand new JouJou: A Curious Boutique for Toys and Treats. Local firm Struck was in charge of developing this whole new little world.
Since 1932, Papaya King has delivered sweet/savory subsistence in New York City. Somehow, after 68 years, the brand has resisted gentrification. While it feels like this institution has been franchised onto every block, in reality there are only several official locations which are in ferocious competition with other namesake brands who all aim to corner the hot dog culinary category including Gray’s Papaya and Nathan’s, (not to mention street vendors or the Shake Shack.) In this update, designer Joe Guzman at Skaggs Design has embraced the existing vernacular of “organized chaos” and built a system to deliver a consistent experience on packaging, signage, and online.