A B-Side BY Armin

ams

About: (Formerly austriamicrosystems and acquired TAOS Inc. in 2011) “ams develops and manufactures high performance analog semiconductors that solve its customers’ most challenging problems with innovative solutions. ams’ products are aimed at applications which require extreme precision, accuracy, dynamic range, sensitivity, and ultra-low power consumption. ams’ product range includes sensors, sensor interfaces, power management ICs and wireless ICs for customers in the consumer, industrial, medical, mobile communications and automotive markets. With headquarters in Austria, ams employs over 1,200 people globally and serves more than 6,500 customers worldwide.”

Design by: N/A.

Ed.’s Notes: Overly explanatory (and unconvincingly so) video of the new logo below (or after the jump).

Relevant links: Press release.

Continue reading this entry

A B-Side BY Armin

Deluxe

About: (Est. 1915) “Deluxe lives at the intersection of artistry and technology and is the industry’s leading provider of digital media & entertainment services. We make, move, manage and monetize content for the film, television, and advertising industries providing world-class talent and technology innovation with well-known sub-brands: Beast, Company 3, Filmcore, MediaVu and Method Studios.”

Design by: Futurebrand

Ed.’s Notes: No relevant link, so a few applications and video in this post.

Relevant links: N/A.

Provided quote: “Wanting to integrate is diverse holdings under one brand, reflect a transition from analog to digital and signal its shift away from one-off sales to enterprise service agreements, Deluxe partnered with FutureBrand in 2011 to create a new brand story, architecture and modernized visual identity.”

Continue reading this entry

Opinion BY Armin

Visualizing the 4G Network

Established in 2010 as the parent company for Orange and T-Mobile, Everything Everywhere is the UK’s largest communications company, providing mobile and fixed-broadband communications services to more than 27 million customers. Yesterday Everything Everywhere — who is making a big push to move the UK into full 4G service — announced it would rebrand as EE, a “superfast customer brand offering 4G mobile services and fixed fibre broadband, and it will open revamped EE-branded stores.” The EE consumer brand will be part of the Everything Everywhere family, along with the Orange and T-Mobile brands. EE plans to introduce 4G across 16 UK cities by the end of 2012, with 98% population coverage planned by the end of 2014. The new identity has been designed by Wolff Olins with EE.

Continue reading this entry

A B-Side BY Armin

Cancer Research UK

Established in 1902, Cancer Research UK is, as its name implies, a cancer research and awareness charity in the UK. A new identity has been designed by Interbrand, the new logo “and specifically the ‘C’ symbol embodies our role and ambition — lots of smaller parts that make up the bigger picture, all coming together to disintegrate cancer, and deliver a world where cancer is no longer feared.” Info on the redesign here. Story and a few application images here.

Thanks to Alice Ralph for the tip.

A B-Side BY Armin

Procurian

Established in 1992, Procurian (formerly ICG Commerce) is a specialist in comprehensive procurement solutions to airlines, consumer products, telecommunications, retail, manufacturing, high tech, and healthcare industries. Last week they announced their name change and introduced a new logo. Press release here.

Opinion BY Armin

United Dots of America

Established in 1776, the United States is, like, a big country. With stuff. Lots of stuff. And the Corporation for Travel Promotion — now doing business as “Brand USA” — which was established in 2010 as part of the Travel Promotion Act of 2009, would like you to come visit if you don’t live here. Brand USA is the “first nationally coordinated program to market the U.S. abroad.” It is a non-profit private-public partnership with a Board of Directors, appointed by the U.S. Secretary of Commerce and its estimated $200 million marketing budget for 2012 will come from a combination of the private sector and a nominal $14 fee paid by visitors from visa waiver countries. “No U.S. taxpayer dollars” we are assured “are used to fund the efforts of Brand USA.” Yesterday, at a travel industry event in London, Brand USA made its international debut. The logo and identity have been designed by The Brand Union and an advertising campaign slated for spring 2012 will be created by JWT.

Continue reading this entry

Opinion BY Armin

D is for Design and Dots

Established in 2010, Design Museum Boston (DMB) is a nonprofit organization that “envisions creative, engaging public art and design education for Boston and New England.” Without its own physical space DMB is a nomadic museum — or what they call a “decentralized network of physical and virtual exhibits” — bringing different programming and experiences to galleries, retail environments, and public spaces. Back in January — sorry, sometimes we are out of the loop on things — DMB introduced a new identity designed by Continuum and, to many people’s amusement, the design process was thoroughly documented on Core77: Here is a list of posts from nine weeks worth of work and, a highlight from week 5, here are the design concepts shown.

Continue reading this entry