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dragon rouge

A B-Side BY Armin


LOSC Lille

LOSC Lille Métropole

Founded in 1944, LOSC Lille Métropole is a soccer team that plays in the Ligue 1 of French soccer. They have won the championship three times, most recently in the 2010-11 season. A new logo designed by the Paris office of Dragon Rouge was introduced last month, updating their Great Dane/German Mastiff mascot. More info here (in French). Brandtastic video of the new logo below (or after the jump).

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Entry Information

DATE: Jun.06.2012|POSTED BY: Armin|CATEGORY: Sports The B-Side | COMMENTS:

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Opinion BY Armin


Ahlstrom Shoots and Doesn’t Score

Ahlstrom Logo, Before and After

Established in 1851, Ahlstrom is a Helsinki-based manufacturer of fiber-based products that serve different industries like food and retail, medical and healthcare, building and utilities, transportation, household and consumer, and printing and office. The end products are everyday items like coffee filters, bar code labels, disinfecting wipes, table cloths and napkins, envelopes, and much more. Ahlstrom has 5,700 employees in over 20 countries on six continents, including 37 manufacturing sites in 14 countries. At the end of February, Ahlstrom announced a new identity designed by the London office of Dragon Rouge.

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Entry Information

DATE: Mar.16.2011|POSTED BY: Armin|CATEGORY: Corporate | COMMENTS:

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