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Opinion BY Armin


An Inconvenient Drop Shadow

Google Logo, Before and After

For a company infamous for their optimization obsessiveness where every nano-second and shade of blue is a matter of life and death, a change as radical as the one seen above must not have come easily. E-mails to Brand New spotting the new logo in the wild started coming in as early as March February and while I was hesitant to post based on a few intermittent reports, it seems now the change is official and, like all things Google, a big deal. The change to the logo comes as part of a bigger redesign of the Google search experience that started to be rolled out yesterday for users in 37 languages — although I’m sure English is one of them, my own Google remains stuck in 2009.

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Entry Information

DATE: May.06.2010|POSTED BY: Armin|CATEGORY: Technology | COMMENTS:

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