A B-Side BY Armin

Blue Ridge Foundation

About: (Est. 1999) “Blue Ridge Foundation was founded by John A. Griffin, President of Blue Ridge Capital, to foster ground-breaking ideas for social change […]. Over our first decade of incubating social innovations, Blue Ridge has helped to build start-up nonprofits from the concept stage; replicated best-in-class organizations by launching their local NYC offices; fostered collective impact efforts across our portfolio; and offered insights to government drawn from the work of our grantees.”

Design by: Hyperakt.

Ed.’s Notes: I like the implied tittle of “I” and “L” in “BLUE”, and nice typography overall. Bigger view of the logo and some applications below (or after the jump).

Relevant links: Hyperakt case study.

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A B-Side BY Armin

Road & Track

About: (Est. 1947) “Road & Track is the longest-running and most trusted automotive magazine brand in the United States. Its content is geared to the passionate auto enthusiast and contains information about the latest models, industry news and auto shows blended with wide-ranging feature stories, technical insights and coverage of the vintage car scene and motorsports.”

Design by: N/A

Ed.’s Notes: Very nice update. I especially like the R&T monogram version shown below (or after the jump) along with a video and before/after images of the magazine’s cover.

Relevant links: Cover Introduction/a>. Revival Issue Preview. Editor’s Letter .

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Opinion by Simon Wennberg Posted BY Brand New

Danish Broadcasting: Consistent much?

Known to all Danes simply as DR, the Danish Broadcasting Corporation is the official English name for Denmark’s public broadcaster. Founded in 1925 to operate the radio monopoly, it extended into television in 1951 when it launched Denmark’s first — and, for many decades, the only — TV network. Today it operates six national TV networks, ten national radio networks, eleven regional stations and a series of related services. This year DR is making major changes to its schedules and overhauling some of its TV channels and in January it revealed a refined logo as part of a new identity system designed mostly done in-house, spearheaded by Anders Thulin, DR’s design editor, who, along with typographer Elias Stenalt Werner created the new corporate logo, while custom typography for service logos was created with Copenhagen-based Kontrapunkt. In-house agency DR Design drew up guidelines and applied the new identity system for various media.

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Opinion BY Armin

Hawaiian Airlines Exteeeends its Service

Announced this month by Hawaiian Airlines, Ohana by Hawaiian will be a new über regional airline between the islands of Moloka‘i and Lana‘i flying in adorable-looking, 48-passenger ATR42 turboprop aircrafts. The new name — the Hawaiian word for “family” — logo, and livery have been designed by renown textile and apparel designer Sig Zane (and son). Before we get to the rest of the post: my apologies for the crappy logo image above; there is no clean image anywhere of it.

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A B-Side BY Armin

Kentucky Derby 139

About: “Churchill Downs, the world’s most legendary racetrack, has conducted Thoroughbred racing and presented America’s greatest race, the Kentucky Derby, continuously since 1875.” 2013 marks the 139th edition of the Kentucky Derby.

Design by: SME.

Ed.’s Notes: This is the fifth year in a row SME designs the logo.

Relevant links: Press Release (with thorough design explanation).

Thanks to Stu Taylor for the tip.

Opinion BY Armin

Jaguar Leaps Forward this Leap Year

Established in 1922, Jaguar is a British luxury car manufacturer that makes real pretty and expensive cars. Jaguar is part of Jaguar Land Rover, which in turn is owned by Tata Motors. This week, Jaguar introduced a new marketing campaign created by Spark44 — a communications agency owned in part by Jaguar Land Rover — that “is driven by the belief that Jaguar makes the world’s most instinctively rewarding performance cars,” and aims “to increase awareness of the brand amongst a new audience in line with the brand’s ambitious future plans.” With it came a revised logo and corporate typeface.

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