Established in 1862 in Baltimore, Maryland by Frederick August Otto Schwarz, FAO Schwarz is today the mecca of toy stores with a flagship store in New York as famous as the Statue of Liberty, except with more foot traffic, more profitable, and the dream for kids and adults to play “Chopsticks” on the giant piano made famous by Tom Hanks in Big, released in 1988, two years after FAO moved to its famed location. In 2009, Toys “R” Us acquired FAO with the intent of keeping the same magical formula that has made it so attractive over the years. If you ever went to FAO as a kid you know that feeling. It is quite incomparable. As an adult it simply holds nostalgia, which dissipates as soon as you enter the overcrowded, visually and aurally saturated store. In any event, FAO has redesigned its identity and packaging of house products to welcome the 2010 holiday shopping season, and has introduced a new character, Wit.