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- FPO (For Print Only) / Celebrating the reality that print is not dead by showcasing the most compelling printed projects.
- Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
- Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
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- Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design / 2009, Rockport.
- Women of Design: Influence and Inspiration from the Original Trailblazers to the New Groundbreakers / 2008, HOW Books.
- The Word It Book: Speak Up Presents a Gallery of Interpreted Words / 2007, HOW Books.
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- Department of Design / Designing corporate and brand identities and full development of printed and digital matter for clients.
Opinion BY Armin
FAO Schwarz’s New Hire: Wit
Established in 1862 in Baltimore, Maryland by Frederick August Otto Schwarz, FAO Schwarz is today the mecca of toy stores with a flagship store in New York as famous as the Statue of Liberty, except with more foot traffic, more profitable, and the dream for kids and adults to play “Chopsticks” on the giant piano made famous by Tom Hanks in Big, released in 1988, two years after FAO moved to its famed location. In 2009, Toys “R” Us acquired FAO with the intent of keeping the same magical formula that has made it so attractive over the years. If you ever went to FAO as a kid you know that feeling. It is quite incomparable. As an adult it simply holds nostalgia, which dissipates as soon as you enter the overcrowded, visually and aurally saturated store. In any event, FAO has redesigned its identity and packaging of house products to welcome the 2010 holiday shopping season, and has introduced a new character, Wit.
Continue reading this entry
DATE: Oct.19.2010
POSTED BY: ArminCATEGORY: Retailers COMMENTS:
TAGS: fao schwarz, icon, New York, serif,
Books about logo design, the designers that create them and the meaning of branding.
