First opened in 1969 in Columbus, OH, Wendy’s is the third largest quick-service hamburger company in the world, with more than 6,500 franchise and company restaurants in the U.S. and 27 other countries. To paraphrase one of the greatest spokespersons — not as great as Wendy’s own (and its founder) Dave Thomas — “I don’t always eat quick-service hamburgers, but when I do, I prefer Wendy’s.” Perhaps it’s the square shape of their hamburgers but they are the least unappealing of all fast food hamburgers. Their frosty dessert thingie is awesome. Anyway. The Associated Press has reported on a new Wendy’s logo that will start appearing in March 2013 on newly built and renovated restaurants — which I am assuming will follow the test stores designed by San Francisco, CA-based Tesser.
From my introduction in February 2011, when this logo last changed: “First opened in 1969 in Louisville, KY, Long John Silver’s (LJS) is a QSR (Quick Service Restaurant) seafood chain with over 1,100 locations worldwide, but mostly in the U.S. Privately owned until 1998, LJS is currently part of Yum! Brands, who also own KFC, Taco Bell, and Pizza Hut.” What has changed since then is that LJS Partners LLC purchased the chain from Yum! Brands earlier this year. And back in September LJS introduced a new logo, more familiar with that they had originally, as well as a new tagline, “That’s What I Like”, that replaces “We Speak Fish”. No press release or design credit given.
Established in 1964, Arby’s is a fast food chain best known for its roast beef sandwiches and above-average curly fries. Formerly owned by the same company that owns Wendy’s, Arby’s is owned by Roark Capital Group as of 2011, who owns around 1,100 of the locations with the rest being franchises in the U.S. and around the world, with a total of approximately 3,600 locations. In February it was reported that Arby’s would be preparing for a big change at the end of this year and it assigned its advertising business to Crispin, Porter + Bogusky. Over the weekend a new TV (not available online) ran with a new logo.
Absolutely no further information is available. The logo was developed in partnership between Adrienne Weiss Corporation and Alcone Marketing with CPB.
First opened in 1964, Del Taco is a fast food chain of Mexican-ish offerings, with 525 restaurants in 17 states. With the launch of a few prototype stores, a new logo is being introduced. Both designed by Tesser. Press release here.
First opened in 1969 in Louisville, KY, Long John Silver’s (LJS) is a QSR (Quick Service Restaurant) seafood chain with over 1,100 locations worldwide, but mostly in the U.S. Privately owned until 1998, LJS is currently part of Yum! Brands, who also own KFC, Taco Bell, and Pizza Hut. I’ve never been into a LJS but I’m guessing they are no different in expectations and delivery from what its sister brands offer. Leading up to Lent season this March — where fish consumption increases as meat is verboten — LJS is unveiling a new identity and tagline, “We Speak Fish.”