Today we play two truths and a lie: without reading the text can you guess which Like today isn’t real/implemented? Regardless, all these share simple executions and bold lines. My favorite.
Set to open in early 2013 the University of the Arts Helsinki (“Taideyliopisto” in Finnish) is the new organizational name for the merger of three existing universities: the Finnish Academy of Fine Arts, the Sibelius Academy (music) and the Theatre Academy Helsinki. The first two were established in the mid to late 1800s while the latter in 1979, and together they have around 2,000 enrolled students. The new name was accepted in January and this week they introduced their identity, designed by Helsinki-based Bond.
Established in 1926 (radio) and 1958 (television), YLE is the public broadcast company of Finland, owned by the Finnish state. YLE runs four television channels, six radio stations, and has a strong online presence. Last year it announced it would be adopting a new logo and this past week the changes took effect in the on-air graphics. The identity was designed in-house with lettering of the logo provided by Saku Heinänen.
Founded in 1853, the current corporate form of TeliaSonera is the result of a 2002 merger between Swedish and Finnish telecommunications companies, Telia and Sonera. TeliaSonera oversees eighteen different consumer brands “in the Nordic and Baltic countries, the emerging markets of Eurasia, including Russia and Turkey, and in Spain” accounting for more than 157 million subscribers. They employ over 28,000 employees across the world and are the fifth largest telecommunications provider in Europe. Yesterday they announced a unification of all its consumer brands and its corporate identity under a single logo, designed by Landor.
Established in 1998, Stora Enso is a Finnish company based in Helsinki working in the packaging, paper and wood products industry. With 26,000 employees across 85 production facilities around the world, Stora Enso produces “1.8 million tons of paper and board, 1.3 billion square metres of corrugated packaging and 6.4 million cubic metres of sawn wood products” annually. For graphic designers, Stora Enso is a well-known brand as they have some very nice fine coated papers for printing, which were quite popular in the late 1990s and early 2000s, when using imported paper was fancy and doable. This month, Stora Enso has launched a “Rethink” campaign, a refreshed way of looking and acting and, along with it, is a new logo designed by Helsinki-based N2.
Established in 1851, Ahlstrom is a Helsinki-based manufacturer of fiber-based products that serve different industries like food and retail, medical and healthcare, building and utilities, transportation, household and consumer, and printing and office. The end products are everyday items like coffee filters, bar code labels, disinfecting wipes, table cloths and napkins, envelopes, and much more. Ahlstrom has 5,700 employees in over 20 countries on six continents, including 37 manufacturing sites in 14 countries. At the end of February, Ahlstrom announced a new identity designed by the London office of Dragon Rouge.
Established in 1923, Finnair is the leading carrier in Finland, transporting over 7 million passengers in 2009 to domestic and international destinations. At the end of last year, Finnair introduced a new logo and livery, designed by Helsinki-based SEK & Grey.