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Opinion BY Armin


Pork Served Three Ways

F. Ménard Logo, Before and After

Established in 1961 and based in Ange-Gardien, Canada, F. Menard (in summary) produces pork and poultry products. (In length) it has three distinct operations within the industry: (1) F. Ménard proper, dedicated to the breeding of hogs; (2) Agromex, the “processing” unit (i.e., slaughtering, to the tune of 21,500 pigs per week); and (3) Boucherie 235, a retail butcher shop for consumers in Ange-Gardien. Tying all three operations together, F. Ménard recently introduced a new identity designed by Montréal-based lg2.

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Entry Information

DATE: Jan.17.2013|POSTED BY: Armin|CATEGORY: Corporate | COMMENTS:

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A B-Side BY Armin


Stockton Ports (Alternate)

Stockton Ports Alternate Logo, New

About: The Stockton Ports are a baseball team in Stockton, California. The Ports play in the Northern Division of the Class A - Advanced California League and are a Minor League affiliate of the Oakland Athletics.

Design by: Brandiose (again!).

Ed.’s Notes: This is an alternate logo, not a replacement logo to the Ports’ main logo. Confusing? Yes. Awesome? Yes. Alternates of the alternate below (or after the jump).

Relevant links: Press release. Brandiose blog post.

Select quote: “The Ports new logos honor Stockton’s heritage as the largest in-land port in California and the Asparagus Capital of the World. A new character, 5 O’clock Dock, is the centerpiece of the identity, brandishing his baseball tattoos and asparagus club. Navy, Shipyard Gray and Asparagus green make up the club’s new alternate colors. The Ports are the first professional sports team to use Asparagus green.”

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Entry Information

DATE: Nov.29.2012|POSTED BY: Armin|CATEGORY: Sports The B-Side | COMMENTS:

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Opinion BY Armin


Guy Fieri Invades Times Square

Guy's American Kitchen and Bar Logo, New

Opened this month, Guy’s American Kitchen and Bar is a 16,000-square-foot restaurant in Times Square that sits 500 people and features three separate bars. As the name implies, the joint is owned by Food Network superstar (and national annoyance) Guy Fieri, co-owner of various other restaurants and one of the most popular hosts and personalities of the aforementioned food channel. There is no credit for the identity or interiors and this is for a stand-alone restaurant so it breaks a little bit with my publishing criteria but the project is worth a look.

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Entry Information

DATE: Sep.20.2012|POSTED BY: Armin|CATEGORY: Food | COMMENTS:

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Friday Likes BY Armin


Friday Likes 09

Friday Likes

We cover it all, from all corners of the world: cooking magazines from Ukraine, hot dogs from North Carolina, and bike polo players from Spain.

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Entry Information

DATE: Jun.29.2012|POSTED BY: Armin|CATEGORY: Friday Likes | COMMENTS:

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Opinion BY Armin


It’s a Delez Monde After All

Mondelez Logo, New

In August of 2011, Kraft Foods announced plans to split its business into two separate companies: One, to remain Kraft Foods, the “high-margin North American grocery business” that will manage brands like Velveeta, Kraft Macaroni & Cheese, and Oscar Mayer; the second, unnamed at the time of the announcement, the “high-growth global snacks business” to manage brands like Cadbury, Milka, Nabisco, Oreo, Tang, and Trident. In March, Kraft Foods introduced the name for the new global snacks company — Mondelez International — after an internal employee contest rendered 1,700 names for consideration. Earlier this month Kraft Foods confirmed that shareholders overwhelmingly approved the name change as well as unveiling the new logo. No design credit given.

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Entry Information

DATE: May.29.2012|POSTED BY: Armin|CATEGORY: Corporate | COMMENTS:

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Friday Likes BY Armin


Friday Likes 04

Friday Likes

Today I went with three selections from the winners of the 2011 Brand New Awards. There are plenty others I like obviously, so these are just a sampling. Plus: no beer-like this Friday.

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Entry Information

DATE: May.25.2012|POSTED BY: Armin|CATEGORY: Friday Likes | COMMENTS:

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Friday Likes BY Armin


Friday Likes 02

Friday Likes 01

A tasty edition that includes pretzels, beer (again), and lettering.

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Entry Information

DATE: May.11.2012|POSTED BY: Armin|CATEGORY: Friday Likes | COMMENTS:

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