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fuseproject

Opinion BY Armin


Nivea Gets Rid of its Own Wrinkles

Nivea Logo, Before and After

First produced in 1882 in Germany by pharmacist Carl Paul Beiersdorf, Nivea is today one of the leading skincare products in the world owned by Beiersdorf AG (which also owns Elastoplast, Eucerin, Labello, and La prairie). Nivea’s most well-known product is its original Nivea Crème which was first packaged in the iconic blue tin in 1925 and now serves as the basis for the “new global design language” introduced by Nivea this week, designed by San Francisco-based fuseproject.

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Entry Information

DATE: Jan.16.2013|POSTED BY: Armin|CATEGORY: Consumer products | COMMENTS:

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