Opinion BY Armin

USA TODAY for Tomorrow

Founded in 1982, USA TODAY is the second largest newspaper (behind The Wall Street Journal and its 2.1 million copies) in the United States with 1.8 million copies circulating every weekday — reportedly “one in every seven Americans interacts with USA TODAY on a weekly basis.” — and is best known for its concise and visual approach to delivering news. Its online counterpart, USATODAY.com receives 6.6 million readers daily and mobile apps complete the picture for this “multi-platform news and information media company” owned by Gannett. Late last week, USA TODAY announced a complete redesign of all its platforms, including the ubiquitous print edition and its identity, both designed by Wolff Olins — all digital applications were done by Fantasy Interactive covering their strategy, user experience, design, and development. The beta version with the new look can be seen here.

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Opinion BY Armin

The Czech Statistical Office’s Czarts a New Logo

Established in 1969 as a central body of the state administration of the Czech Republic, the Czech Statistical Office (CZSO) gathers, analyzes, and publishes data about the Czech Republic. More specifically, its mission is to “[yield] a reliable and consistent image about the state of the arts and development of the society according to developing needs of users of statistical service in conditions of changing environment.” CZSO achieves this by publishing documents, hosting conferences, and engaging the public and the media. At the end of last year, as the result of a contest, CZSO introduced a new identity that is now being rolled out in full, designed by Prague-based Toman Graphic Design.

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Opinion BY Armin

Most Boring Children’s Museum in the World

Spanning 472,900 square feet and welcoming over one million visitors each year, The Children’s Museum of Indianapolis (CMI) is the largest children’s museum in the world, and one of the oldest, having opened in 1925. To celebrate their 85th anniversary and hopefully usher in even more visitors and tourists, CMI introduced a new identity in mid-July, designed by Marmillion + Company, a communications firm that has been working with the museum for more than a decade.

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INTL. REVIEW BY Simon Wennberg POSTED BY Brand New

Who Let the Butterflies Out?

European broadcasters tend to place much focus on the brand of their respective parent corporation, which usually acts as an umbrella brand for all their outlets. This is very different from the American broadcasters where every network seems to be its own operation with loose branding ties within corporations (think MTV, VH1, etc. within Viacom). One weird aspect of the European model is that every once in a while the corporation makes a change in its identity which is then implemented on all its services. This means a sudden burst of rebrands of several television channels that either happen at once or over the course of a limited time-period. One recent example of this is Rai — short for Radiotelevisione Italiana, a state-owned public service broadcaster controlled by the Italian Ministry of Economy and Finance — which suddenly decided to give all its 13 channels new looks on May 18.

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