A B-Side BY Armin

Pacífico Seguros

Pacífico Seguros is one of the leading insurance companies in Peru. New logo designed by FutureBrand. Lovely typography and great “fi” ligature.

Thanks to Franco Zegovia for the tip.

Opinion BY Armin

M Opposite W

Established in 1997 McCann Worldgroup is the parent company of eight businesses, including the well-known, global advertising agency McCann Erickson — in turn well known for acquiring Sterling Cooper in 1963 — and brand agency Futurebrand. McCann Worldgroup is owned by giant Interpublic Group. At the beginning of the year McCann Worldgroup announced the launch of a new identity, designed by Futurebrand, and it has been gradually rolling out this year.

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Opinion BY Armin

The Smoother O Boticário

In May of 2010 we reported on the introduction of a new corporate identity for Grupo Boticário, the parent company behind consumer brand O Boticário, which covers more than 600 products in body care, female fragrances, home spa, make up, male fragrances, man care, and skin care. I’m recycling some of the introduction from that post: Originally a small prescription pharmacy that started in 1977 in the city of Curitiba, Paraná in Brazil, O Boticário has 2,500 stores in Brazil alone, 70 across 15 other world cities, and presence in multiple sales points like department stores. Earlier this month, O Boticário introduced a revised identity designed by the São Paulo office of Futurebrand, who were also responsible for the parent company logo.

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A B-Side BY Armin

2015 IIC Cricket World Cup

First played in 1975, the International Cricket Council (IIC) Cricket World Cup is the most notable tournament in the world of cricket played every four years. The 2011 Cup, played in India, Sri Lanka, and Bangladesh just finished with India taking the championship. The logo for the 2015 IIC Cricket World Cup, jointly hosted by Australia and New Zealand, was presented this week. The identity was designed by the Australia office of Futurebrand who commissioned Jumbana Group/Balarinji for the logo. Press release here. Bigger view here.

Thanks to Lawrence Nievaart for first tip.

Opinion BY Armin

Peru’s New Brand

It’s hard to describe countries without making sweeping statements or delving into clichés, so I won’t even attempt to describe Peru, other than to state some (hopefully obvious to everyone) facts: It’s in South America, its official language is Spanish, and it’s beautiful from its landmarks to its people. Last week saw the culmination of a process that started in 2009 led by PromPeru (Peru Exports and Tourism Promotion Comission) with the unveiling of Peru’s country brand, designed by the Buenos Aires office of Futurebrand.

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Opinion BY Armin

Flight of the Condor

As the largest domestic and international carrier in Argentina, Aerolíneas Argentinas has been transporting passengers to, from and within this beautiful land since the early 1950s. With a new mission “To connect Argentineans and contribute towards the integration and economic and social development of our country, promoting the national territory as a tourist, cultural and business destination,” Aerolíneas Argentinas is introducing a new identity designed by Futurebrand.

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Opinion BY Armin

Eau de Golden Ratio

Originally a small prescription pharmacy that started in 1977 in the city of Curitiba, Paraná in Brazil, O Boticário has evolved into a producer of various beauty products like fragrances, soap, body care and make-up, and now holds the claim of being the largest chain in the world in this sector, with 2,500 stores in Brazil alone, 70 across 15 other world cities, and presence in multiple sales points like department stores. To handle the growth of this consumer-facing brand, a new corporate entity has been created, Grupo Boticário, with an identity designed by the Brazil office of Futurebrand.

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