Established in 2003, King is one of the leaders in cross-platform, casual, social games with 150 exclusive titles available in 14 languages and has grown to become the second largest developer — behind powerhouse Zynga — of games on Facebook and a leader in mobile with over 108 million monthly players generating over 12 billion game plays per month. Interestingly, according to their advertising page, 75% of their players are women and 70% have children. King has offices in London, Stockholm, Barcelona, Bucharest, Hamburg, Malta, Malmo and San Francisco. Today, King introduced a new identity designed by London-based venturethree.
It’s been a few weeks since I last did this and it’s back with a bang. Two superb eye candy pieces sandwich a more conservative piece with work from Russia, Canada, and the USofA.
Established in as Oberon Media, Iplay, which takes its new corporate name from its consumer online portal, is an interactive games marketplace and a “multi-platform casual games company” providing distribution of interactive game entertainment for such partners as Microsoft, Yahoo and AT&T. The new logo, designed by Berkeley, CA-based Thermostat represents “[Content], curation and connectivity with an orbiting group of letter Is that expresses connectivity. We use the RGB color spectrum graphically to represent all digital media content and curation by how the shapes overlap and form a new shape of a play button in the center.” A few application images below (or after the jump).