A B-Side BY Armin

Urecel Quickdry

Established in 1997, Urecel is an Indonesian company that manufactures a specialty high-performance foam called Quickdry that is used for high-end outdoor cushions. Among other things and uses. The new identity has been designed by Melbourne-based Lucas Melbourne. A cool infographic video below (or after the jump).

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Opinion BY Armin

Geometric Car Sharing

Established in 1997 in Vancouver as The Car Co-op & The Company Car, this not-for-profit, car sharing co-operative counts with 7,000 members and over 200 locations to pick up from a selection of 230 vehicles in bubbly, colorful variations from hatchbacks to hybrids to minivans. This past March, the coop changed its name to Modo and introduced a new identity designed by Vancouver-based Cause+Affect.

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Opinion BY Armin

Deconstructing CAMH’s Building

Founded in 1948, the Contemporary Arts Museum Houston (CAMH) is a “non-collecting institution dedicated to presenting the best and most exciting international, national, and regional art.” Located in Houston’s museum district, CAMH is housed in a very unconventional building — especially for Houston architecture standards — designed by architect Gunnar Birkerts. Viewed from the top, the building’s North and South walls are parallel to the street while the West and East walls are angled at 45 degrees. Viewed at street level, the building has a subtle but noticeable slant. It’s on these physical attributes (as well as an odd triangle shape that sits on top of the entrance) that CAMH has introduced a new logo and identity designed by New York-based AHL&CO.

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A B-Side BY Armin

The Lawrence Public Library

The Lawrence Public Library in Lawrence, KS has just updated with a, well, simple new logo. “It combines the enduring, classic shapes of a square and circle, representing the library as a strong community anchor.” A bit more of where that came from on this newsletter PDF.

Thanks to Travis Swicegood for the tip.

Opinion BY Armin

National Geometry of Australia

Established in 1967 by the Australian Government, the National Gallery of Australia (NGA) in the capital city of Canberra, houses over 100,000 works across four points of national interest: Australian art, Aboriginal & Torres Strait Islander art, Asian art and International art. In 2006 NGA announced plans for a comprehensive expansion of their building after receiving a $92.9 million funding from the government that will help it accommodate the now 140,000 works in the collection. Slated for completion this winter, the NGA has taken the opportunity to introduce a new logo as well, designed by Naked Communications.

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