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Opinion BY Armin


Concentric Philanthropy

CECP Logo, Before and After

Established in 1999 by a group of power players, chief among them actor Paul Newman, the Committee Encouraging Corporate Philanthropy (CECP) brings together senior executives from the world’s leading companies to steer them towards meaningful, high-quality philanthropy. To date, CECP includes “more than 180 CEO members, representing 150 major corporations and over $10 billion in annual corporate giving.” This list alone, of CEO members, is probably worth more in pixels than what’s in your bank account right now. CECP recently introduced a new identity designed by Futurebrand.

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Entry Information

DATE: Feb.28.2013|POSTED BY: Armin|CATEGORY: Corporate | COMMENTS:

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A B-Side BY Armin


EVS

EVS Logo, Before and After

About: (Est. 1994) “EVS provides its customers with reliable and innovative technology to enable the production of live, enriched video programming, allowing them to work more efficiently and boost their revenue streams. Its industry-leading broadcast and media production systems are used by broadcasters, production companies, post-production facilities, film studios, content owners and archive libraries around the globe. It spans four key markets — Sports, Entertainment, News and Media. The company is headquartered in Belgium and has offices in Europe, the Middle East, Asia Pacific, and North and Latin America. Approximately 475 EVS professionals from 20 offices are selling its branded products in over 100 countries, and provide customer support globally.”

Design by: N/A.

Ed.’s Notes: Not terribly exciting but way better than the previous vampire logo. Bigger view and needlessly long video below (or after the jump).

Relevant links: Semi press release.

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Entry Information

DATE: Feb.26.2013|POSTED BY: Armin|CATEGORY: Technology The B-Side | COMMENTS:

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Opinion by Paul Vickers Posted BY Brand New


Go Joe

Joe Logo, New

Launched at the close of 2012 by telecommunications company SFR, Joe Mobile is the latest in a growing family of second generation mobile providers in France. Joe’s offer is unique enabling you to customize your subscription to match your changing needs in text messaging, call time, and internet data capacity. The new brand and video by Paris-based Leg Agency is all about accessibility, flexibility and fun.

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Entry Information

DATE: Jan.30.2013|POSTED BY: Brand New|CATEGORY: Telecom | COMMENTS:

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Opinion BY Armin


Qapital Charts a New Look

Qapital Logo, Before and After

Started in 2011, Qapital is Swedish start-up that provides an online service to manage and get an overview of users’ personal finances. It’s not a bank nor a financial advise company, it simply connects to your existing bank accounts and generates charts and summaries of how, where, and when you spent your money. And it does it in a very pretty way. This month, Qapital has released its private Beta site and along with it a new identity designed by Stockholm-based Bedow.

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Entry Information

DATE: Jan.10.2013|POSTED BY: Armin|CATEGORY: Finance | COMMENTS:

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Friday Likes BY Armin


Friday Likes 27

Friday Likes

One might deduce that I have a thing for patterned and textural identities. One might be right. Work spanning bread, shoes and apparel, and design and architecture all get a sophisticated-over-the-top treatment in this week’s Likes.

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Entry Information

DATE: Dec.07.2012|POSTED BY: Armin|CATEGORY: Friday Likes | COMMENTS:

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Opinion BY Armin


Triangle is as Triangle does

Houghton Mifflin Harcourt Logo, Before and After

Established in 1880 and selling educational materials since the 1890s, Houghton Mifflin Harcourt (HMH) today is one of the leading and the world’s largest providers of pre-K-12 education solutions and one of the longest-established publishing houses. Further official description: “HMH’s interactive, results-driven education solutions are utilized by 60 million students in 120 countries, and its renowned and awarded novels, non-fiction, children’s books and reference works are enjoyed by readers throughout the world.” Today, HMH introduced a new identity designed by New York, NY-based Lippincott.

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Entry Information

DATE: Dec.04.2012|POSTED BY: Armin|CATEGORY: Education | COMMENTS:

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Opinion by Richard Baird Posted by BY Brand New


Best Use of Iceberg in a Logo Award Goes to:

The New Zealand Antarctic Research Institute Logo, Before and After

Established in 1996 The New Zealand Antarctic Research Institute is the body responsible for developing and managing New Zealand’s scientific research and conservation activities in Antarctica, Southern Ocean and Ross Sea region while also raising ‘public awareness of the international significance of the continent’. The institute’s new identity, which replaces an illustrative fern and penguin mark, was designed by Auckland based BRR and delivers a broader and more scientific sensibility through symbology, metaphor, simple geometry, monochromatic colour and a neutral typeface.

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Entry Information

DATE: Sep.06.2012|POSTED BY: Brand New|CATEGORY: Environment | COMMENTS:

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Opinion BY Armin


Tu, Me, and Everyone We Know

TU Logo, Before and After

As part of Telefonica — one of the world’s largest providers of broadband and telecommunications services, with main operations in Spain — Telefonica Digital is a global business division of its parent company with the mission to “seize the opportunities within the digital world and deliver new growth for Telefonica.” Last week Telefonica Digital introduced TU — Spanish for “You” — a ” new umbrella brand for its direct to consumer services” and has launched its first product, TU Me, a free global communications mobile app, that puts all calls, texts, shared photos, etc. into one simple timeline and as long as you are on Wi-Fi or using your data plan you can use it wherever you are. The naming, identity, and visual system for TU and TU Me have been developed by London-based SomeOne.

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Entry Information

DATE: May.14.2012|POSTED BY: Armin|CATEGORY: Telecom | COMMENTS:

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A B-Side BY Armin


Urecel Quickdry

Nooka Logo, Before and After

Established in 1997, Urecel is an Indonesian company that manufactures a specialty high-performance foam called Quickdry that is used for high-end outdoor cushions. Among other things and uses. The new identity has been designed by Melbourne-based Lucas Melbourne. A cool infographic video below (or after the jump).

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Entry Information

DATE: Jan.02.2012|POSTED BY: Armin|CATEGORY: Consumer products The B-Side | COMMENTS:

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Opinion BY Armin


Geometric Car Sharing

Modo Logo, Before and After

Established in 1997 in Vancouver as The Car Co-op & The Company Car, this not-for-profit, car sharing co-operative counts with 7,000 members and over 200 locations to pick up from a selection of 230 vehicles in bubbly, colorful variations from hatchbacks to hybrids to minivans. This past March, the coop changed its name to Modo and introduced a new identity designed by Vancouver-based Cause+Affect.

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Entry Information

DATE: Jun.01.2011|POSTED BY: Armin|CATEGORY: Transportation | COMMENTS:

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Opinion BY Armin


Deconstructing CAMH’s Building

Contemporary Arts Museum Houston Logo, Before and After

Founded in 1948, the Contemporary Arts Museum Houston (CAMH) is a “non-collecting institution dedicated to presenting the best and most exciting international, national, and regional art.” Located in Houston’s museum district, CAMH is housed in a very unconventional building — especially for Houston architecture standards — designed by architect Gunnar Birkerts. Viewed from the top, the building’s North and South walls are parallel to the street while the West and East walls are angled at 45 degrees. Viewed at street level, the building has a subtle but noticeable slant. It’s on these physical attributes (as well as an odd triangle shape that sits on top of the entrance) that CAMH has introduced a new logo and identity designed by New York-based AHL&CO.

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Entry Information

DATE: May.04.2011|POSTED BY: Armin|CATEGORY: Culture | COMMENTS:

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A B-Side BY Armin


The Lawrence Public Library

Lawrence Public Library Logo, Before and After

The Lawrence Public Library in Lawrence, KS has just updated with a, well, simple new logo. “It combines the enduring, classic shapes of a square and circle, representing the library as a strong community anchor.” A bit more of where that came from on this newsletter PDF.

Thanks to Travis Swicegood for the tip.

Entry Information

DATE: Jan.06.2011|POSTED BY: Armin|CATEGORY: Culture The B-Side | COMMENTS:

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Opinion BY Armin


National Geometry of Australia

NGA Logo, Before and After

Established in 1967 by the Australian Government, the National Gallery of Australia (NGA) in the capital city of Canberra, houses over 100,000 works across four points of national interest: Australian art, Aboriginal & Torres Strait Islander art, Asian art and International art. In 2006 NGA announced plans for a comprehensive expansion of their building after receiving a $92.9 million funding from the government that will help it accommodate the now 140,000 works in the collection. Slated for completion this winter, the NGA has taken the opportunity to introduce a new logo as well, designed by Naked Communications.

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Entry Information

DATE: Aug.24.2010|POSTED BY: Armin|CATEGORY: Culture | COMMENTS:

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