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A B-Side BY Armin


AMC (TV)

AMC Logo, Before and After

About: (Est. 1984) “AMC is an American basic cable and satellite television channel that is owned by AMC Networks. The channel primarily airs theatrically released movies, along with a limited amount of original programming. The channel’s name originally stood for “American Movie Classics”, though since 2002, the full name has been deemphasized as a result of a major shift in its programming. AMC’s most successful original series include Mad Men, Breaking Bad, The Walking Dead, and Hell on Wheels.” (Source: Wikipedia)

Design by: Troika.

Ed.’s Notes: Not sure this was needed, but okay, I guess. The “gold” effect feels more cheap than premium and reminds me of some of the not so old on-air graphics of HBO.

Relevant links: Troika case study. Press Release.

Select quote: “AMC announced today a new look and brand positioning, ‘AMC: Something More,’ which reflects the network’s ongoing commitment to providing a place for original stories and characters that defy expectations. Now featured on-air and online, ‘AMC: Something More’ punctuates a refreshed graphic identity for the network. AMC’s new identity features an updated logo, with letterforms surrounded by a gold box which suggests both premium quality and popular appeal.”

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Entry Information

DATE: Apr.08.2013|POSTED BY: Armin|CATEGORY: Entertainment The B-Side | COMMENTS:

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Friday Likes BY Armin


Friday Likes 27

Friday Likes

One might deduce that I have a thing for patterned and textural identities. One might be right. Work spanning bread, shoes and apparel, and design and architecture all get a sophisticated-over-the-top treatment in this week’s Likes.

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Entry Information

DATE: Dec.07.2012|POSTED BY: Armin|CATEGORY: Friday Likes | COMMENTS:

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