Opinion BY Armin

Rescuing the American Red Cross

Established in 1881, the American Red Cross is one of the most well-known emergency response organizations in the world aiding victims of natural disasters and other emergencies. It counts with more than half a million volunteers and 35,000 employees across 700 national chapters. Recently, a new logo and design standards designed by Turner Duckworth have been quietly implemented. The Brand Standards manual can be seen here [PDF] and covers more than is represented in this post, in case you are interested.

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Opinion BY Armin

Toolin’ & Machinin’

Established in 1943, the National Tooling and Machining Association (NTMA) aims to “help members of the U.S. precision custom manufacturing industry achieve profitable growth and business success in a global economy through advocacy, advice, education, networking, information, programs and services.” Citing a misunderstanding of American manufacturing as being in trouble, NTMA wants to make sure everyone understands that is not the case and that this community is thriving. With 50 chapters across the U.S., NTMA counts with nearly 2,000 members — “members” are counted as businesses not individuals — covering industries “from aerospace to electronics to nuclear power.” The new identity was designed by Atlanta, GA-based Matchstic.

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Opinion BY John J Custer

Life OK is Okay

Life OK is the new youth-oriented channel that is joining the STAR India network. It replaces the network’s previous youth channel, STAR One, as of December 2011. The new identity was designed by London-based venturethree.

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A B-Side BY Armin

Texas Farm Bureau

Established in 1933, the Texas Farm Bureau is a member-controlled and financed organization that provides “a voice for farmers, ranchers, rural citizens and everyone interested in preserving and protecting this way of life” and one of its main functions is grassroots policy development. The new logo has been designed by Interbrand. More images here. Press release here. As far as updates go, this is one of the most remarkable, simply because of how un-designed the old one was.

Thanks to James I. Bowie for the tip.

Opinion BY Armin

T&D is for Twists and Drop Shadows

As part of China Radio International (CRI), the state-owned radio broadcast system of the People’s Republic of China, and an extension of the news site CRI Online, T&D (for Television and Digital) is a new platform established to hold all of its new media — from online broadcast to network television to mobile content. The new identity has been created by The Brand Union China.

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A B-Side BY Armin

Scoot

Announced earlier this year and set to launch service in 2012, Scoot is a low-cost carrier from parent company Singapore Airlines. Bigger logo (if you dare see it bigger) and press conference launch video below (or after the jump).

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A B-Side BY Armin

Salerno

Salerno is a sea-side city in Campania, Italy. This month the City of Salerno introduced a new “consumer” logo to complement the city’s official seal. The new logo has been designed by Massimo Vignelli. Story and pictures of Vignelli’s presentation here. One image that explains the concept behind the logo below (or after the jump).

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A B-Side BY Armin

Golden Boy Foods

Established in 1979, Golden Boy Foods is a manufacturer of private label foods like peanut butter, trail mixes, snacking nuts, and more. The new identity was designed by TAXI Vancouver. Some applications below (or after the jump).

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A B-Side BY Armin

FIA-NET

FIA-NET provides e-commerce solutions for websites in France and its logo is an assurance that a shopping transaction is secure. A new identity has been created by Lyon- and Paris-based Graphéine. A lengthy post (in French) explaining the redesign here. The new brand architecture can be seen below (or after the jump).

A B-Side BY Armin

JDRF

Established in 1975, JDRF (Juvenile Diabetes Research Foundation) is a leading global organization focused on type 1 diabetes (T1D) research. A new logo has been introduced by JDRF, which is also downplaying the “Juvenile” angle of their organizations as 85% of those affected with T1D are adults. From the press release: “An essential graphic element in the logo design is the unique and clever inclusion of the ‘T1D’ symbol. Intentionally subordinate to the JDRF name, the symbol reinforces our focus on type 1 diabetes, and moves us toward establishing T1D as identifiable shorthand.”

A B-Side BY Armin

CNET

Established in 1994, CNET is a website dedicated to tech product reviews, news, price comparisons, free software downloads, videos, and podcasts. This redesign marks a return to CNET’s original logo that was replaced from 2008 to 2011 by the before image. Here is our report from 2008. The logo was originally designed by Pentagram.

Thanks to Jeremy Segal for first tip.

Opinion BY bryony

Budget Pillow

Headquartered in France with 90 locations worldwide, Accor is a hotel operator, hotel franchisor and hotel asset manager and is considered the number one hotel operator worldwide simply in terms of units owned, leased or operated under management contract. It manages over 500,000 rooms across 4,200 hotels. Accor recently rebranded its line of economy hotels: Formerly ibis hotel, Etap Hotel, and All Seasons Hotels into ibis, ibis styles and ibis budget. The implementation of the new brand, designed by Boulogne-Billancourt, France-based W&Cie, and segmentation is expected to be completed worldwide by early 2013, with a strong communication campaign during 2012. The goal? to capitalize on the ibis “mega brand” through modernity, simplicity and well-being, while highlighting the unique qualities of each entity within the economy brands.

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A B-Side BY Armin

Brown Shoe Company

Established in 1875, Brown Shoe Company operates more than 1,300 Famous Footwear and Naturalizer retail stores and designs, sources and markets many well-known wholesale shoe brands, such as Via Spiga, Vera Wang Lavender, Sam Edelman, Franco Sarto, Naturalizer, LifeStride, Avia, and Dr. Scholl’s. Here is an interview with their creative director and a look at some pages from their guidelines.

Thanks to Brad Gutting for the tip.

A B-Side BY Armin

Rostelecom

Rostelecom is Russia’s leading long-distance telephone service provider. Its new identity was designed by Moscow-based Re-Branding. A video showing all kinds of applications below (or after the jump).

A B-Side BY Armin

Teletoon

First airing in 1997, Teletoon is a Canadian TV channel focused on cartoons and animation. The new logo was updated in-house. Press release here. Bigger view of the logo below (or after the jump).

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A B-Side BY Armin

Osteopathic Centre for Children

Founded in 1991, the Osteopathic Centre for Children is a “charitable organisation based in the UK that seeks to ensure that paediatric osteopathy […] is established as the first option for parents and carers concerned for their child’s health.” New logo appeared in early August. Bigger view of the logo below (or after the jump).

A B-Side BY Armin

Clean Energy Future

Clean Energy Future is an initiative by the Australian Government as “a long term plan to reshape our economy, cut carbon pollution, drive innovation, and help avoid the increased costs of delaying action on climate change.” A couple of detail images of the logo below (or after the jump).

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Opinion BY Armin

Foster’s Brews New Image

Established in 1907 with the union of Foster’s Brewing Company, the Victoria Brewery, the Carlton Brewery and three other Melbourne breweries, Carlton & United Breweries (CUB), owned by Foster’s Group, is the largest brewer in Australia with a portfolio that features over 20 beers that includes their own brews as well as licensed beers like Corona. CUB is the main focus of Foster’s Group, which also dabbles in cider and spirits. This past July Foster’s Group announced that Carlton & United Breweries would change its name to Carlton United Brewers and introduced a new logo for CUB as well as for itself.

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A B-Side BY Armin

Maudie’s Tex-Mex

Established in the early 1950s and turned Tex-Mex in 1992, Maudie’s is one of the most popular restaurants in Austin, TX with six locations throughout. After designing the look of its newest location as a standalone application, Maudie’s decided to expand the look to all locations. Designed by local Pentagram partner DJ Stout. Full identity here.

Opinion BY Armin

Attack of the Red Gradients

Established in 1976, EDP (Energias de Portugal) is not just the largest electricity and energy company in Portugal but also a major player globally with presence in Spain, Brazil, and the U.S. with more than 12,000 employees worldwide. It’s also the third largest wind operator in the world. Last week EDP unveiled a new identity designed by Sagmeister Inc.

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