Opinion BY Armin

Not your Grandparents’ Korean Record Label

Established in 1996, YG Entertainment is a record label and talent agency based in Seoul, South Korea. It handles everything from casting and talent scouting, to recording and distribution, to artist management, to concert production, to online promotion. Specializing in hip-hop and the now popular K-pop, YG Entertainment represents dozens of artists, most notably due to recent popularity, PSY. Earlier this year YG introduced a revised logo and overhauled identity designed by Seoul-based Plus X. (Although there are plenty of images in this post, this is an edited version of the full range of images that can be seen here).

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Opinion BY Armin

Triangle is as Triangle does

Established in 1880 and selling educational materials since the 1890s, Houghton Mifflin Harcourt (HMH) today is one of the leading and the world’s largest providers of pre-K-12 education solutions and one of the longest-established publishing houses. Further official description: “HMH’s interactive, results-driven education solutions are utilized by 60 million students in 120 countries, and its renowned and awarded novels, non-fiction, children’s books and reference works are enjoyed by readers throughout the world.” Today, HMH introduced a new identity designed by New York, NY-based Lippincott.

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Opinion BY Armin

From Cable with Love

Established in 1949 in the city of Rybinsk in Russia, Rybinskkabel is one of the country’s leading producers of cable with 2,500 employees and more than 16,000 kinds of cable and wires with copper and aluminum conductors. With its origins in Soviet Union-era Russia and current new management it was time to bring Rybinskkabel into the twenty-first century with the help of a new identity designed by Moscow-based Nile.

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Opinion BY Armin

Mindtree Wraps Around the Globe

Established in 1999, Mindtree is a global information technology solutions company with 11,000 employees across 24 offices around the world providing services like infrastructure management, application development, business technology consulting, and more. Last week Mindtree introduced a new identity designed by the Los Angeles, CA, office of Siegel+Gale.

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