Launched this past March, CNBC Prime is a new programming block — like, say, Cartoon Network’s Adult Swim or Cinemax’s Max After Dark — of both documentary and reality original shows to air during primetime (8:00 to 11:00 pm). During the day and early evening, CNBC continues its programming focusing on business news and providing real time market coverage and financial information, that has attracted an affluent, male following primed for the content and look and feel of CNBC Prime. The logo and on-air package that provide a clear contrast between day and night were designed by New York, NY-based Gretel.
Launched in 1999, the Style Network is a television channel owned by NBCUniversal targeted to “women 18-49 with a passion for the best in relatable, inspiring and transformational lifestyle programming.” Style counts with 75 million cable and satellite subscribers, tuning in to shows like Jerseylicious, Chicagolicious, and How Do I Look? In June, Style introduced a new logo and on-air identity designed by New York, NY-based Gretel.