Of Relevance and Interest --- Recent B-Side Entries --- About ---
ADV @ UnderConsideration
grocery

A B-side BY Armin


Biedronka

Biedronka, Before and After

Biedronka, Polish for ladybug, is “the largest retail network in Poland with more than 1,800 stores in over 750 locations.” The company unveiled their recent metamorphosis on January 16, 2012. As the press release indicates, beyond a refreshed aesthetic, the new identity represents permanent inscription of the slogan, “Everyday low prices,” into the company’s business model and a focus on the slogan as a more integral part of the Biedronka brand.

Thanks to Jakub Świadek for the tip.

Entry Information

DATE: Jan.25.2012|POSTED BY: Armin|CATEGORY: Retailers The B-Side | COMMENTS:

--- ---



Archives, Search --- Current Contributors --- Jobs by Category --- Jobs by Category --- About --- Book Recommendations --- About ---