Established in 1929, the Tulsa International Airport is the airport for Tulsa, Oklahoma. A new logo was introduced earlier this month. It is remarkably nice, for airport logos. Story here. Design by Walsh Branding. Bigger view view of the logo below (or after the jump.)
UKaid is the new public badge for the Department for International Development in the UK, established in 1997, with the mission of fighting world poverty. The UKaid is an attempt to make their efforts more notable and easier to recognize as coming from the UK. News here.
Established in 1986 and originally named the London Institute, University of the Arts London (UAL), as it was renamed in 2004, is a network of six colleges — Camberwell College of Arts, Central Saint Martins College of Arts and Design, Chelsea College of Art and Design, London College of Communication, London College of Fashion, and Wimbledon College of Art — devoted to art, design, fashion, and media offering courses at all levels from foundation and undergraduate to postgraduate and research. Spread throughout London, the six campuses serve over 20,000 students through approximately 1,200 staff. Last week, Creative Review was first to show a new identity for UAL designed by Pentagram partner Domenic Lippa, that led to a zesty range of mostly negative reader comments. Stating that UAL did not like its identity, specifically, its visual performance, Pentagram instituted an all-Helvetica approach. Kill me now.
Founded in 1977, the Urban Institute for Contemporary Arts (UICA) is Michigan’s largest contemporary arts center. “We created something that would be long lasting, accessible, graphic, and bold — without being obviously artsy. […] And just as many new experiences challenge us at first glance the cropped typography makes us slightly uncomfortable while giving a nod to all things new that are emerging within our organization.” The new identity was designed by Grand Rapids, MI-based Peopledesign. You can see more applications here and read more about it here. Video of the logo transformation below (or after the jump).
Founded in 1948, the Contemporary Arts Museum Houston (CAMH) is a “non-collecting institution dedicated to presenting the best and most exciting international, national, and regional art.” Located in Houston’s museum district, CAMH is housed in a very unconventional building — especially for Houston architecture standards — designed by architect Gunnar Birkerts. Viewed from the top, the building’s North and South walls are parallel to the street while the West and East walls are angled at 45 degrees. Viewed at street level, the building has a subtle but noticeable slant. It’s on these physical attributes (as well as an odd triangle shape that sits on top of the entrance) that CAMH has introduced a new logo and identity designed by New York-based AHL&CO.
First opened as a dry-goods store named the “Golden Rule” in Kemmerer, Wyoming by James Cash Penney in 1902, JCPenney today is a publicly-traded company with 11,000 department stores across the U.S. and Puerto Rico, mostly in shopping malls. Providing fairly decent middle-of-the-road merchandise, JCPenney is an extremely popular destination for finding affordable items without the top brand names attached — they develop many of their own brands. Yesterday, JCPenney announced that its transformation “to become America’s favorite shopping destination for discovering great styles at compelling prices” would be celebrated with a “bold new logo” that is set to go into effect at the end of this month. The new logo has been designed by Luke Langhus, a third-year graphic design student at the University of Cincinnati’s College of Design, Architecture, Art, and Planning. That’s right, a company with $17.8 billion in revenue in 2010, has a logo designed by a student. Oh, and also, forget all that complicated casing, just call it and write it as “jcpenney.”
Established in 2004 in The Netherlands with a single online game, Spil Games currently offers over 4,000 games aimed at three key demographics: 8-to-12-year-old girls, teens (both boys and girls 10 to 15), and family (mostly moms and their kids). The games are offered through various portals providing them in 19 different languages and they attract over 130 million unique visitors each month. At the end of January they introduced a new identity.
Launched in 2003, Myspace — capitalized as MySpace at the time — became the de facto social networking platform for youngsters attracting 1 million users in its first year, 5 million a few months later, and over 100 million users amassed to this day. With the ability to customize their profile pages, users unleashed a fury of apocalyptic, senses-attacking, browser-crashing designs laden with unicorns and party pictures that eventually became a user interface punchline. No Myspace story is complete without the mention of Facebook which took on the reigns of the social network kingdom and became the Myspace Killer. More than killed, it wounded. And it has taken Myspace three or four years to recover, or at least attempt a recovery. And it starts this week. Myspace announced a complete redesign of its platform with new features, interactivity, and bells and whistles for its users along with a new identity.
Just when you thought you had heard the last of Gap, we bring you… more Gap! Except that this is a little more uplifting than last week’s meltdown. If we take it from the top, boiling it down to product lines, there is Gap. Then there is Gap Women. In there is GapBody. Now, recently launched, is the GapBody Fit collection, a new range of women’s premium athletic clothing. Battling for consideration against larger branding and design firms the small, San Francisco-based Manual won the job. (You might remember them from the Slice identity.)
Established in 1969 in San Francisco, Gap is one of the most popular American clothing brands — net sales of $3.8 billion in 2009 can attest to it. With 1,140 stores in the U.S. and almost 300 more abroad, Gap pushes simple and unfuzzy clothing at very reasonable prices and of very reasonable quality. Through their advertising they have established a cool, breezy, and sophisticated brand visual language that ties everything together nicely and, until now, their logo was the perfect little bow to keep it all together. Without any fanfare, Gap rolled out a new logo yesterday. When I first saw it I thought it would just be a seasonal change, but now there is little doubt it’s a new logo: the file on their website is called newlogo.png.
Founded in 1984 by a small group of surfers in Malibu, California, Surfrider Foundation (SF) is a non-profit organization dedicated to “the protection and enjoyment of the world’s oceans, waves and beaches for all people, through conservation, activism, research and education.” Through more than sixty local chapters, SF counts with over 50,000 members across the United States. Earlier this month, SF introduced a new logo designed by Los Angeles-based 72andSunny.
BusinessWeek, a weekly periodical catering to the business community (go figure), was recently acquired by Bloomberg Media from their previous owner, McGraw-Hill. Financial pundits saw this as a quick route for Bloomberg, the successful, finance-oriented media outlet started by the mayor of New York, to a strong presence in print. More to the point, it was viewed as an opportunity to make Bloomberg, the unseen hand behind so many news feeds and stock tickers, more of a household name. And so it came to be. Their name now graces the living rooms and reception areas of millions of homes and businesses across the world, announcing its debut by turning a new page in BusinessWeek’s 80-year history.