Of Relevance and Interest --- Recent B-Side Entries --- About ---
ADV @ UnderConsideration
hospital

Opinion BY Armin


:idden H

Novant Health Logo, Before and After

Established in 1997 with the merger of three institutions, Novant Health is network of physician clinics, outpatient centers, and hospitals that serves the states of North Carolina, Virginia, South Carolina, and Georgia. Headquartered in Winston-Salem, NC, it consists of more than 1,100 physicians and 24,000 employees at more than 450 locations and is one of the top 25 integrated health systems in the United States. This month Novant Health introduced a new identity designed by New York, NY-based Prophet.

Continue reading this entry



Entry Information

DATE: Apr.22.2013|POSTED BY: Armin|CATEGORY: Health | COMMENTS:

--- ---



A B-Side BY Armin


Allina Health

Allina Health Logo, Before and After

About: Allina Health is dedicated to the prevention and treatment of illness and enhancing the greater health of individuals, families and communities throughout Minnesota and western Wisconsin. A not-for-profit health care system, Allina Health cares for patients from beginning to end-of-life through its 90+ clinics, 11 hospitals, 15 pharmacies, specialty medical services, including hospice care, oxygen and home medical equipment and emergency medical transportation.”

Design by: Campbell Ewald.

Ed.’s Notes: After preparing this post I realized the identity is from March of last year. So, yeah, this is old. Still, let’s pretend it happened today. Bigger view of the logo and ambulance livery below (or after the jump).

Relevant links: Campbell Ewald case study.

Continue reading this entry



Entry Information

DATE: Mar.01.2013|POSTED BY: Armin|CATEGORY: Health The B-Side | COMMENTS:

--- ---



Opinion BY Armin


If the Mountain won’t Come to Muhammad then it Must go to the Mount Sinai Logo

Mount Sinai Logo, Before and After

Established in 1852, the Mount Sinai Hospital is one of the most well-known hospitals in the United States, ranking continually as one of the top in U.S. News & World Report and countless other lists. Also one of the largest teaching hospitals, Mount Sinai saw nearly 60,000 inpatients and approximately 560,000 outpatient visits last year. Together with the Icahn School of Medicine at Mount Sinai, established in 1968 and one of the leading medical schools in the country, they form the Mount Sinai Medical Center. Last week, the Center introduced a new identity with a logo designed by Siegel+Gale and its implementation by Infinia Group.

Update May 8, 2013: This post has been updated with application images provided by Infinia Group.

Continue reading this entry



Entry Information

DATE: Dec.17.2012|POSTED BY: Armin|CATEGORY: Health | COMMENTS:

--- ---



A B-Side BY Armin


Piedmont Healthcare

Piedmont Healthcare Logo, Before and After

Founded in 1905, Piedmont Hospital is one of the most important in Atlanta, GA with over 3,000 employees and more than 1,000 physicians across five facilities. A new logo, tagline, and advertising campaign were launched in July. Press release here. No design credit given. A couple of videos with the new logo below (or after the jump).

Continue reading this entry



Entry Information

DATE: Aug.17.2012|POSTED BY: Armin|CATEGORY: Health The B-Side | COMMENTS:

---

TAGS: , ,

---



Opinion BY Armin


Children’s Healthcare of Atlanta

Children's Healthcare of Atlanta Logo, Before and After

Established in 1998, Children’s Healthcare of Atlanta is one of the largest pediatric systems in the country with three hospitals and 17 neighborhood locations. They recently started using an evolution of their logo, designed by Atlanta, GA-based Matchstic. More on the development here.

Thanks to Rachel Beyerlein for the tip.

Entry Information

DATE: Apr.30.2012|POSTED BY: Armin|CATEGORY: Health The B-Side | COMMENTS:

--- ---



A B-Side BY Armin


Kaleida Health

Kaleida Health Logo, Before and After

Established in 1998, Kaleida Health is the largest non-profit health care provider in Western New York with five different hospitals in its network. In February it introduced a new logo designed by Buffalo, NY-based The Martin Group. Story here.

Thanks to Brad Loliger for the tip.

Entry Information

DATE: Mar.20.2012|POSTED BY: Armin|CATEGORY: Health The B-Side | COMMENTS:

--- ---



The B-Side BY cole


Mediclinic

Mediclinic Logo

Established in 1983, Mediclinic is the largest private healthcare provider in South Africa. They have recently undergone an identity update which can be read about here.

Thanks to Shanaé Lackay for the tip.

Entry Information

DATE: Jul.25.2011|POSTED BY: Cole Baldwin|CATEGORY: Health The B-Side | COMMENTS:

--- ---



Opinion BY Armin


New Miracle Balloon, now Hotter

Children's Miracle Network Hospitals Logo, Before and After

Originally a televised fundraiser first aired in 1983, Children’s Miracle Network — now Children’s Miracle Network Hospitals — has since raised over $4.2 billion in funds that go directly to over 170 children’s hospitals. Most impressively, a lot of those billion dollars are raised $1 or $2 at a time through the sale of the paper “Miracle Balloons.” This month Children’s Miracle Network Hospitals announced its name change along with a new identity done pro-bono by the Cincinnati office of Landor.

Continue reading this entry



Entry Information

DATE: Jan.11.2011|POSTED BY: Armin|CATEGORY: Health | COMMENTS:

--- ---



Archives, Search --- Current Contributors --- Jobs by Category --- Jobs by Category --- About --- Book Recommendations --- About ---