Opinion BY Armin

Country Inns & Suites

About: “Country Inns & Suites By Carlson is the upper mid-scale hotel brand within the Carlson Rezidor Hotel Group portfolio. Country Inns & Suites hotels are designed for both business and leisure travelers and provide complimentary amenities like hot breakfast and high-speed Internet. Country Inns & Suites hotels are mainly independently owned and operated and franchised under licensing agreements with the Carlson Rezidor Hotel Group. The brand currently operates 480 hotels throughout the world and has over 30 properties contracted and under development.” (Source Wikipedia)

Design by: N/A

Ed.’s Notes: The new logo is pretty decent but in contrast to the old one it’s almost a masterpiece.

Relevant links: USA Today Article. Press Release.

Select quote: “We are looking to the future and are making thoughtful changes that will allow us to grow our brand,” said Gordon McKinnon, executive vice president and chief branding officer for Carlson. “It’s a natural next step to evolve into a product that appeals to a younger generation. But we will be fiercely maintaining our service culture and amenities that have built our strong, loyal customer base.”

Thanks to Joe Mielzarek for the tip.

Friday Likes BY Armin

Friday Likes 38

These Friday Likes are brought to you by the colors black and white.

Continue reading this entry

Friday Likes BY Armin

Friday Likes 25

This week we celebrate the fake, the conceptual, the unclientedness of designing for the sake of designing. All three Likes today are concept works by designers who enjoy what they do. While on the subject: I vote for Behance users to CLEARLY mark their work as concept if it is. Don’t try to pass your work as real if it isn’t. (A) it’s disingenuous and (B) there is no shame in it. Celebrate that you took initiative to create something that you feel is right and the way things should be done. It lets clients know that if they trust you and work with you they can get something as cool and dynamic as this unfettered approach. So, please, if it’s concept, disclaim it.

Continue reading this entry

Friday Likes BY Armin

Friday Likes 21

Serendipitously, today’s Likes — coming in from New Zealand, Barcelona, and Middle Earth — all share a hand-crafted element to them.

Continue reading this entry

A B-Side BY Armin

Extended Stay America

Established in 1995, Extended Stay America is a chain of hotels with 650 properties around the United States. They recently introduced a new identity. A little bit more about it here.

Thanks to George Renfro for the tip.

A B-Side BY Armin

The Torch Doha

Measuring almost 1,000 feet high, the The Torch Doha is a luxury hotel in Qatar with 167 rooms. Its identity has been designed by London-based SomeOne. Some applications below (or after the jump).

Continue reading this entry

Opinion BY bryony

Budget Pillow

Headquartered in France with 90 locations worldwide, Accor is a hotel operator, hotel franchisor and hotel asset manager and is considered the number one hotel operator worldwide simply in terms of units owned, leased or operated under management contract. It manages over 500,000 rooms across 4,200 hotels. Accor recently rebranded its line of economy hotels: Formerly ibis hotel, Etap Hotel, and All Seasons Hotels into ibis, ibis styles and ibis budget. The implementation of the new brand, designed by Boulogne-Billancourt, France-based W&Cie, and segmentation is expected to be completed worldwide by early 2013, with a strong communication campaign during 2012. The goal? to capitalize on the ibis “mega brand” through modernity, simplicity and well-being, while highlighting the unique qualities of each entity within the economy brands.

Continue reading this entry