About: (Est. 2003) “Emma is a web-based email marketing service helping more than 40,000 customers manage their online communication efforts. With sophisticated design, easy-to-use features and stellar customer support, it’s the easiest way to create, send and track stylish email newsletters and campaigns.”
Design by: In-house (Chris Korbey, Creative Director).
Ed.’s Notes: Sexy librarian, anyone? Logo variations below (or after the jump).
Relevant links: Emma blog.
Provided quote: “The new logo is simpler, more modern and more flexible, but the real story is in the wordmark. Emma is dedicated to great design — even within the tight parameters of HTML for email. One of email’s biggest restrictions is a limited choice of typefaces. Web fonts don’t work with email, so you’re beholden to system fonts. With that in mind, we created the new wordmark from Georgia Bold Italic, which every Emma user has access to. The letterforms were customized to marry with the new Emma face, but the logo pays homage to our customers.”
Last November we reported on the redesign of ITV, the biggest commercial television network in the UK. At the time, only the logo for the main channel had been introduced. Now, the full scope of the project — that includes revised logos, idents (over 80 produced), and on-screen graphics and navigation for all four channels — has launched. The project was carried out internally at “a dedicated ‘pop-up’ design studio” led by incoming Creative Director Phil Lind and Head of Operations Claire Finn. In this post we have insights from the team based on a very comprehensive case study they generously provided. My only comments on this one: This is an amazingly intense amount of work and it’s expertly carried out.
Launched in 2002 in the UK, Ocado is an online grocer — the equivalent of Fresh Direct in the US — delivering an average of 15,000 orders every day to 66% of British households. With a big emphasis on being green and sustainable, the company claims that a “typical Ocado delivery has a lower overall carbon footprint than walking to your local supermarket.” This month Ocado is rolling out new packaging for its own brand of products, designed by London-based Jones Knowles Ritchie (jkr).
Established in 1997 in Portland, OR, Oni Press is a small-ish independent comic books publisher known and respected for its innovative and out of the mainstream titles, including the popular Scott Pilgrim series as well as more nerdy ventures like bringing to comic book life Stephen Colbert’s Tek Jansen character. In Japanese folklore Oni refers to demons and devils and their logo originally featured an Oni trinket illustrated by Watchmen’s Dave Gibbons. The new logo was updated in-house and released last week.