Of Relevance and Interest --- Recent B-Side Entries --- About ---
ADV @ UnderConsideration
infinito

Opinion BY Armin


Meet Don Belisario

Don Belisario Logo, New

Today I am invoking Rule 32, Section C, Paragraph 7 of the Brand New Selection Criteria Guidelines whereby it sort of states that if a project is small or “not mainstream at all” it must have “a very compelling design story.” Located in Lima, Peru, and launched this year, Don Belisario is a restaurant devoted to rotisserie chicken, a popular familial meal in Peru. (And other parts of the world as well; perhaps a lonely meal for a really hungry human being). Designed by local firm and 2011 Brand New Conference fan-favorite, Infinito, the identity for Don Belisario revolves around the eponymous, yet clearly fictitious, hacendado — the Spanish word for the boss, el jefe, of an hacienda, itself the Spanish word for plantation — and patriarch, paying homage to this wonderful food group and its source.

Continue reading this entry



Entry Information

DATE: Aug.01.2012|POSTED BY: Armin|CATEGORY: Restaurant | COMMENTS:

--- ---



Archives, Search --- Current Contributors --- Jobs by Category --- Jobs by Category --- About --- Book Recommendations --- About ---