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INTL. REVIEW BY PAUL VICKERS POSTED BY Brand New
Moulin Rouge does the Typographic Cancan
As French as the Eiffel Tower or Champagne, the Moulin Rouge Cabaret is an integral part of the history and culture of France and has been on the sightseeing trail of visitors since it was founded in 1889, in the Pigalle red light district, close to Montmartre, Paris. Birthplace of the famous Cancan dance, the red Windmill on its roof is a landmark on the city’s horizon and an iconic symbol of cabaret and nightlife worldwide. Long associated with the avant-garde and leading artists, with some of its early posters designed by none other than Toulouse-Lautrec, the Moulin Rouge has a long design heritage but was in dire need of an overhaul, having drifted into a popular, mass market experience with a cheap and tacky product image. The 120th anniversary of the Moulin Rouge is the occasion to roll out a new brand identity that pays homage to the legend and communicates the magic with a resolutely contemporary brand. Four agencies competed in the in the design pitch, proposing over 40 different proposals, according to this interview with the eventual winners, Paris-based agency John Brightman.
Continue reading this entry
DATE: May.25.2010
POSTED BY: Brand NewCATEGORY: Entertainment COMMENTS:
TAGS: france, john brightman, logo, moulin rouge, paris,
Books about logo design, the designers that create them and the meaning of branding.
