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UnderConsideration is a graphic design enterprise that runs a network of blogs, publishes books, organizes live events and judged competitions, and designs for clients.
Online
Publishing
Events & Judged Competitions
Writing
Graphic Design
Online
- FPO (For Print Only) / Celebrating the reality that print is not dead by showcasing the most compelling printed projects.
- Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
- Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
- Speak Up (2002 – 2009) / Discussing, and looking for, what is relevant in, and the relevance of, graphic design. Archives Only.
- Word It (2003 – 2010) / Encouraging creative diversity in the community through monthly, one-word challenges. Archives Only.
- Brand New Classroom (2010 – 2011) / Providing a space for critique and opinions on student identity work. Archives Only.
Publishing
- The 2010 Brand New Awards / 2011, self-published.
- Flaunt: Designing effective, compelling and memorable portfolios of creative work / 2010, self-published.
Events & Judged Competitions
- Brand New Conference / A one-day event on the development of corporate and brand identity projects by some of today’s most active and influential practitioners from around the world.
- Brand New Awards / Celebrating the best identity work produced around the world.
- FPO Awards / Celebrating the best print work from around the world.
Writing
- Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design / 2009, Rockport.
- Women of Design: Influence and Inspiration from the Original Trailblazers to the New Groundbreakers / 2008, HOW Books.
- The Word It Book: Speak Up Presents a Gallery of Interpreted Words / 2007, HOW Books.
Graphic Design
- Department of Design / Designing corporate and brand identities and full development of printed and digital matter for clients.
leo burnett
Opinion BY Armin
Avis Tries Less Harder
Established in 1946, Avis is one of the biggest car rental companies in the world with approximately 5,200 locations in more than 165 countries. Founded by Warren Avis — a pilot who, NPR reports, “came up with the idea when he couldn’t find ground transportation once he landed.” — it was also the first company to provide cars directly at the airport. Late last month, Avis introduced a new slogan, “It’s Your Space”, that replaces one of the longest standing and well recognized slogans, “We try harder”, created by Doyle Dane and Bernbach (DDB) in 1963. Along with the tagline, there is a major advertising campaign that just launched, created by Leo Burnett. No acknowledgment on the new logo.
Continue reading this entry
DATE: Sep.04.2012
POSTED BY: ArminCATEGORY: Corporate COMMENTS:
TAGS: leo burnett, red, Sans Serif,
Books about logo design, the designers that create them and the meaning of branding.
