This post was updated March 27, 2013.
About: “Doritos (literally, from Mexican Spanish doradito or dorito: “turned golden”) is a brand of seasoned tortilla chips produced since 1964 by the North American food company Frito-Lay (a division of PepsiCo, Inc.).” (Source: Wikipedia)
Design by: Hornall Anderson
Ed.’s Notes: Yeah… I don’t know about that bolting triangle destroying the “o”. See it on the bigger view of the logo and before/after of the packaging below (or after the jump).
About: (Est. 2000) “Electric is a global, premium, sport and lifestyle accessory brand rooted in southern California’s rich action sports, music, art and customization culture. Electric designs and markets an extensive line of sunglasses, snow goggles, backpacks, luggage and accessories through a primarily action sport and sporting good global retail network including the Americas, Europe, Japan, China and Australasia. Since 2011 Electric has been a part of PPR, a worldwide leading Luxury and Sport & Lifestyle group.”
Design by: In-house.
Ed.’s Notes: Bigger view of the logo below (or after the jump). Hipster branding at its best! (And I’m not being sarcastic).
Relevant links: Press Release.
Select quote: “The new ‘VOLT’ logo, photography style and brand design celebrates Electric’s Southern California roots with an emphasis on premium quality and timeless style.”
About: (Est. 1919, formerly Scranton/Wilkes-Barre Yankees) “The Scranton/Wilkes-Barre RailRiders is a professional minor league baseball team based in Moosic, Pennsylvania in the Scranton/Wilkes-Barre area. The team plays in Northern Division of International League and they are the Triple-A affiliate of the New York Yankees Major League Baseball club. The team plays at PNC Field (formerly Lackawanna County Stadium), their home since 1989.” (Source: Wikipedia).
Design by: Brandiose. (I’m starting to think the B in B-Side stands for Brandiose).
Ed.’s Notes: A locomotive porcupine? Yes, please! Alternate versions below (or after the jump).
Select quote: “The RailRiders moniker pays homage to the very first trolley system in America, one created right here in Northeastern Pennsylvania (NEPA). […] A porcupine conductor, the gritty critter that calls NEPA home, is at the centerpiece of the identity.”