Opinion BY Armin

Geometric Car Sharing

Established in 1997 in Vancouver as The Car Co-op & The Company Car, this not-for-profit, car sharing co-operative counts with 7,000 members and over 200 locations to pick up from a selection of 230 vehicles in bubbly, colorful variations from hatchbacks to hybrids to minivans. This past March, the coop changed its name to Modo and introduced a new identity designed by Vancouver-based Cause+Affect.

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Opinion BY Clinton Duncan

Like a Virgin

Virgin Blue is (was) an Australian budget airline and yet another in the huge range of Virgin businesses around the world. Following the appointment of John Borghetti as Virgin Blue’s new CEO, Hans Hulsbosch, of the eponymous Hulsbosch Design, was named Creative Director for the airline. Thus began a 12-month transformation process away from budget and towards a “full-service” airline, culminating in new branding and the rename to Virgin Australia.

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Opinion BY Armin

Finnair, now with more Fin

Established in 1923, Finnair is the leading carrier in Finland, transporting over 7 million passengers in 2009 to domestic and international destinations. At the end of last year, Finnair introduced a new logo and livery, designed by Helsinki-based SEK & Grey.

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Opinion BY Christian Palino

The Virgin’s New Clothes

Virgin Atlantic have spent the last year and a half working with London’s Circus and johnson banks to reposition and rebrand Richard Branson’s “high quality, value for money” airline. The airline, born in 1984 under Branson’s ever-growing Virgin empire, quickly became profitable (selling a 49% stake to Singapore Airlines in 1999) and has pioneered offerings from new service experiences like flat beds to biofuel usage.

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Opinion BY Armin

Flight of the Condor

As the largest domestic and international carrier in Argentina, Aerolíneas Argentinas has been transporting passengers to, from and within this beautiful land since the early 1950s. With a new mission “To connect Argentineans and contribute towards the integration and economic and social development of our country, promoting the national territory as a tourist, cultural and business destination,” Aerolíneas Argentinas is introducing a new identity designed by Futurebrand.

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