A B-Side BY Armin

Transcontinental

Transcontinental is a marketing activation company founded in 1976. According to their website, they are the “Largest printer in Canada. One of Canada’s leading providers of Web solutions and marketing communications. Canada’s leading consumer magazine publisher.” In addition to the new mark, the trademark changed to “TC. Transcontinental”. The new identity was done by Montréal’s brand strategy consulting firm Cohesion Strategies and creative shop Bleublancrouge. From the press release: “The new brand better reflects the company’s comprehensive and integrated marketing communications offering, including print, media, digital, interactive and mobile.” Some applications below (or after the jump).

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A B-Side BY Armin

Air Seychelles

Established in 1977, Air Seychelles is the official airline of the Republic of Seychelles, an island country off the coast of Africa. Their fleet is 9 airplanes. Cute. New livery below (or after the jump).

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Opinion BY Armin

Reliant Lacks Energy

Based in Houston, TX, Reliant is one of the largest electricity and energy providers in the state with 1.5 million customers. More famously, Reliant is the name sponsor of Reliant Park, an entertainment complex that houses Carruth Plaza, Reliant Stadium (home to the NFL’s Houston Texans and 2004’s Super Bowl XXXVIII), Reliant Center, Reliant Arena and Reliant Astrodome. Reliant was acquired in 2009 by New Jersey-based NRG Energy, an, um, energy company (if there was any doubt), that is a Fortune 500 company. Over the summer, Reliant and NRG Energy introduced matching logos.

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Opinion BY Armin

A Hell of a Place

Established many centuries ago, and its existence debated by many, Hell is a destination for suffering, punishment, and exposure to open flames for those that deserve it. With a long and well documented competition with Heaven, whose existence is also debated by many, Hell has seen a decline in population and brand recognition. This August — fittingly the hottest month of the year — the Hell Office of Travel and Tourism has introduced a new identity designed by Chicago, IL-based Chris Herron Design to position Hell as “the premier global tourist destination.”

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Opinion BY Rietje Gieskes

Hammer Time, is Over

If you live in the Netherlands and are in need of a new set of tools or paint supplies, you may find yourself heading to a newly rebranded Praxis. The popular hardware store chain consists of 136 stores, including some smaller franchises and 26 megastores. The new design has quietly appeared with little explanation or fanfare.

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A B-Side BY Armin

Mothers Against Drunk Driving

Founded in 1980 Mothers Against Drunk Driving (MADD) is the largest non-profit in the U.S. working to protect families from drunk driving and underage drinking. A new logo was introduced this month. Press release here.

Thanks to Roy Levitt for the tip.

A B-Side BY Armin

Charlotte Russe

Established in 1975, Charlotte Russe is a chain of 500-plus stores located in shopping malls across America that sells groovy, trendy clothes and accessories for women in their teens to early twenties.

Thanks to Alex Poleshuk for the tip.

Opinion BY Armin

PUR Filtrates its Serifs

Developed by Recovery Engineering, Inc. and first sold for the household market in 1994, PUR (pronounced like “pure”) is a range of water filtration products — faucet-mounts, pitchers, refrigerator filters, etc. — that are now a part of P&G. While I like to turn on the faucet, stick my head underneath and gulp, I realize that some water is better taken filtrated, especially in Mexico, where our house brand in my teens was the competing Brita. The new PUR logo has been around since October, appearing on new packaging and coupons, and it wasn’t until last week that it made its way unto the website.

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Opinion BY Armin

Arizona Public Service

Arizona Public Service (APS), a subsidiary of Pinnacle West Capital Corporation, delivers energy services to most of Arizona. A small blurb about the new logo here.

Thanks to Jennifer Childres for the tip.

A B-Side BY Armin

Wamco

Founded in 1968 and based in Fountain Valley, CA, Wamco provides optical solutions — as in it puts light where there was none before — for things like keyboard and panels, laptops and PDAs, and ground vehicle instrumentation.

Thanks to Chris Erickson for the tip.

A B-Side BY Armin

Eniro

Eniro is “the Nordic region’s largest search company. Both consumers and companies can use Eniro’s services to easily locate where to buy services and products — regardless of whether the channel is internet, catalog or mobile.”

Thanks to Anders Landström for the tip.

Opinion BY Armin

Esurance gets Dorky Techie Feely

Only slightly older than ten years old, founded in 1998, San Francisco-based Esurance is one of the leading direct-to-consumer auto insurance companies in the U.S. and one of the better known providers of such unappealing service. Until now, Esurance had been represented by a very generic sunset logo and personalized in the form of Erin Esurance, an animated, pink-haired superhero. Earlier this month, Esurance went through a complete transformation with a new identity and national campaign titled “Techie Feely,” both created by San Francisco-based Duncan/Channon.

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Opinion BY Armin

Eau de Golden Ratio

Originally a small prescription pharmacy that started in 1977 in the city of Curitiba, Paraná in Brazil, O Boticário has evolved into a producer of various beauty products like fragrances, soap, body care and make-up, and now holds the claim of being the largest chain in the world in this sector, with 2,500 stores in Brazil alone, 70 across 15 other world cities, and presence in multiple sales points like department stores. To handle the growth of this consumer-facing brand, a new corporate entity has been created, Grupo Boticário, with an identity designed by the Brazil office of Futurebrand.

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