Opinion BY Armin

Follow-up: Telemundo

Way back in May of last year we reported on the new logo for Hispanic channel Telemundo, a division of NBCUniversal. Designed by New York, NY-based loyalkaspar the logo received middling reviews, mostly being “fine”. This January, Telemundo finally made an official introduction of the logo and new branding and on-air package — the latter designed by London-based DixonBaxi — with a splashy takeover of Times Square. (See photos of that here, on the sidebar.)

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Opinion BY Armin

A Screenvision of the Future

Established in 1976, Screenvision provides national and regional advertisers with on-screen advertising, in-lobby promotions, and integrated marketing programs in 14,400 screens, 2,380 theatre locations, and nearly 400 universities across all 50 States. In other words: if you get to your movie theater very early, all the stuff playing on the screen to keep you relatively entertained, is probably by Screenvision. They recently introduced a new logo, identity, and complete in-theater experience, designed by bi-coastal branding agency, loyalkaspar.

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Opinion BY Armin

AMC Network Works its Angles

Established in 1980 by Cablevision and originally named The Rainbow Service (later Rainbow Media Holdings) the newly independent and renamed AMC Networks is today one of the leading cable networks, owning culture darling channels like AMC, IFC, Sundance Channel, and We, as well IFC Films. (Bravo was also once part of its roster, many reality shows ago). This past June, AMC Networks was spun off from Cablevision and its new identity was designed by New York-based Loyalkaspar.

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Follow-Up BY Armin

Follow-Up: Travel Channel

Television identity follow-up Friday continues. In March we reported on the new logo for the Travel Channel. At the time the applications of the logo were limited and there was no information about the redesign. New York-based loyalkaspar was in charge of the whole package, from the logo to the custom hand-drawn typeface to the on-air look. Some stills available here and you can see the motion work here.

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