Opinion BY John J Custer

Beautiful Ball Terminals

Reaching seven million readers every month, House Beautiful is known as the publication of American home design and decoration. Since being founded in 1896, House Beautiful remains the oldest continuously published shelter magazine in the United States. In 1936, House Beautiful was purchased by Hearst Corporation, who continues to publish the magazine. In September, the magazine rolled out a new editorial design and an updated wordmark crafted by Jeremy Mickel.

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Opinion BY Armin

Town & Country Goes Back to the Future

First published in 1846 — eighteen forty-six, people! — Town & Country (T&C) is officially described as “America’s premier lifestyle magazine for the affluent.” Thankfully that’s at least not in its tagline, like Petco, “where the rich people go.” But I digress. Published by Hearst Corporation, T&C covers fashion, travel, design, beauty, health, the arts and antiques and has a circulation of more than 450,000. T&C has been going through some changes this year with a new Editor-in-Chief, Jay Fielden, named in January and a new Design Director, Edward Leida, last month. With the release of the September issue, T&C is introducing a new logo and a redesign of the magazine.

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A B-Side BY Armin

Ebony

First published in 1945, Ebony magazine “profiles successful African-American role models; discusses the issues that our community faces today; goes one-on-one with the hottest celebrities and community leaders; and brings you tips on career, relationships, health, parenting, personal finance and much more.” Earlier this month the magazine introduced a cover to cover redesign, including the logo, all done internally. For a full look at the redesign cover and interiors see here.

Thanks to Craig Brimm for the tip.

Opinion BY Clinton Duncan

W’s New W

W magazine, first published in 1971, is a monthly American fashion magazine, published by Condé Nast. Its average reader is female, mature and lives in a household with yearly income of $135,840. In response to declining circulation figures, Condé Nast hired Stefano Tonchi creator and editor of the highly regarded T: The New York Times Style Magazine. Tonchi’s first task was to relaunch the magazine, and the logical starting point was the logo or, to use publishing speak, the masthead.

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Opinion BY Sam Becker

Mergers & Executions

BusinessWeek, a weekly periodical catering to the business community (go figure), was recently acquired by Bloomberg Media from their previous owner, McGraw-Hill. Financial pundits saw this as a quick route for Bloomberg, the successful, finance-oriented media outlet started by the mayor of New York, to a strong presence in print. More to the point, it was viewed as an opportunity to make Bloomberg, the unseen hand behind so many news feeds and stock tickers, more of a household name. And so it came to be. Their name now graces the living rooms and reception areas of millions of homes and businesses across the world, announcing its debut by turning a new page in BusinessWeek’s 80-year history.

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