Back in September of 2008 we reported on the evolution of the MapQuest logo and the feeling of the majority was that it was too little too late to make up ground against Google Maps — two years later, MapQuest is betting that it’s not too late with a complete overhaul of their identity and their mapping experience. As a subsidiary of AOL, MapQuest will be integrating the local brainpower provided by its sibling service, Patch; you can read the full details of what MapQuest is setting out to do in their blog. The new identity has been designed by Wolff Olins.
POSTED BY: Armin
CATEGORY: Technology
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