Launched in 1996, Discovery Kids is another popular channel of the Discovery Communications empire with an emphasis on — stating the obvious here — programming for kids focusing on science and nature shows. Beyond its programming, Discovery Kids has also grown into a successful product brand, selling everything from little plastic dinosaurs to night goggles. This merchandising extension is important to note as on October of this year, Discovery Kids, the channel, will be replaced by The Hub, a collaboration between Discovery Communications and toy maker Hasbro. We covered that logo in February. So the new identity, created by Irvine, California-based Mattson Creative, is now a consumer product brand and not just a channel identifier.
POSTED BY: Armin
CATEGORY: Consumer products
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