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Opinion BY Armin


SFMTA’s Spec Logo Doesn’t Suck

San Francisco Municipal Transportation Agency Logo, Before and After

Established in 1912, the San Francisco Municipal Transportation Agency (SFMTA) is responsible for the transit system in the Bay Area, the seventh largest in the United States, that encompasses pedestrians, bicycling, transit, traffic and parking and regulates the taxi industry. SFMTA is responsible for the city’s popular cable cars and Muni. In April of this year, in collaboration with ImproveSF — an initiative sponsored by the City and County of San Francisco that allows anyone to contribute ideas to improve the city’s government — SFMTA launched a contest to redesign its logo as it neared its 100th year. From about 45 submissions, the judges selected a design submitted by Paul Miller, creative director at Method, Inc., one of the leading firms in San Francisco.

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Entry Information

DATE: Jun.20.2012|POSTED BY: Armin|CATEGORY: Transportation | COMMENTS:

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