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Opinion BY Armin


Moscow Embraces Emoticons

Moscow Logo, New

This introduction might be a little choppy because my Russian goes as far as Google Translate will take me. As a personal initiative architect Nicholas Pereslegina and designer Alexander Pershikova have launched their very own brand for the city of Moscow without any government involvement (or maybe even approval). And this is not just some proposal on a Behance page, this is a full-on brand with merchandise and souvenirs already hitting the streets of Moscow. The concept of the new logo is Surprise + Smile = Wow.

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Entry Information

DATE: May.24.2011|POSTED BY: Armin|CATEGORY: Destinations | COMMENTS:

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