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- FPO (For Print Only) / Celebrating the reality that print is not dead by showcasing the most compelling printed projects.
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- Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
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- Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design / 2009, Rockport.
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- The Word It Book: Speak Up Presents a Gallery of Interpreted Words / 2007, HOW Books.
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- Department of Design / Designing corporate and brand identities and full development of printed and digital matter for clients.
Opinion BY Armin
Gran Branding for Gran Turismo
This year marked the first season of the FIA GT1 World Championship, a global event sanctioned by the Fédération Internationale de l’Automobile (FIA) and promoted by the Stéphane Ratel Organisation (SRO). And GT, for those as oblivious to car terms as me, stands for Gran Turismo (in Italian) or Grand Touring (in English), which are race cars that are based on standard production road cars, and conform to strict GT1 regulations. The FIA GT1 event brings together “Six iconic brands Aston Martin, Corvette, Ford, Lamborghini, Maserati, Nissan” to a race that features “12 teams, 24 cars and 48 of the world’s leading drivers [competing] on 10 of the leading circuits on four continents.” London-based Interstate Associates, a firm with plenty of motor sport work experience, produced a comprehensive identity for the championship.
Continue reading this entry
DATE: Sep.28.2010
POSTED BY: ArminCATEGORY: Sports COMMENTS:
TAGS: flag, gradient, large logo system, motor sports, sans serif,
Books about logo design, the designers that create them and the meaning of branding.
