About: (Est. 1995) “Lionsgate is a leading global entertainment company with a strong and diversified presence in motion picture production and distribution, television programming and syndication, home entertainment, family entertainment, digital distribution, new channel platforms and international distribution and sales. Led by THE HUNGER GAMES and THE TWILIGHT SAGA young adult franchises, the Company’s feature film slate generated more than $1.2 billion at the domestic box office and $2.5 billion worldwide in 2012. Lionsgate’s television business includes 28 shows on 20 different networks, including such iconic brands as MAD MEN, WEEDS, ANGER MANAGEMENT and NASHVILLE on ABC.”
Design by: Deva Studios.
Ed.’s Notes: A little too close to Universal? Before and after intro movies below (or after the jump).
Relevant links: Deva Studios case study.
Select quote: “The new design features a light-speed journey through the galaxy, reflecting the vast universe of creativity that exists within Lionsgate. The animation is replete with visual reference to the branding heritage of the studio. Sharp eyed viewers will spot a lion constellation in the galaxy, and note that the logo resolves in a cloudscape that draws its visual DNA from the previous incarnation of the logo (also designed by Devastudios).”
Serendipitously, today’s Likes — coming in from New Zealand, Barcelona, and Middle Earth — all share a hand-crafted element to them.
Established in 1976, Screenvision provides national and regional advertisers with on-screen advertising, in-lobby promotions, and integrated marketing programs in 14,400 screens, 2,380 theatre locations, and nearly 400 universities across all 50 States. In other words: if you get to your movie theater very early, all the stuff playing on the screen to keep you relatively entertained, is probably by Screenvision. They recently introduced a new logo, identity, and complete in-theater experience, designed by bi-coastal branding agency, loyalkaspar.