Opinion BY Armin

Credit Dos and Don’ts

Launched in 2010, Credit Do is a non-profit organization that aims to give youngsters a good grasp of what it takes to be financially responsible and independent while at the same time doing social good. Participants enroll in a project like, say, a food drive and they earn credit towards purchasing food, clothes, supplies, etc. from the local supermarket involved and then for every credit they earn ($10 an hour) another company will match that amount and place it in the participant’s saving account. A cycle of goodwill and small amounts of money earned! All the while, Credit Do provides simple lessons on finances. This month, they launched their first comprehensive website and new identity by New York, NY-based Mucca.

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Opinion BY Armin

SSG: Health- and Design-Conscious

Established this year in the Chungdam neighborhood of Seoul, South Korea, SSG Food Market is a health-conscious food establishment that sells domestic and seasonal fresh food, traditional native food and eco-friendly products, health products with no chemical additives, and more. SSG’s identity, packaging, and environment have been designed by New York, NY-based Mucca.

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Opinion BY Armin

Runa Gonna Get You Going

Established in 2009, Runa is a small Brooklyn, NY-based company with an additional staff of 30 employees in Ecuador where they work with over 600 farmers who grow and harvest guayasa (pronounced gwhy-you-sa), a native Amazonian tree leaf that contains more caffeine than typical teas but less than coffee and also features some other natural stimulants that boost energy. Runa, the first beverage company in North America to sell guayusa, then produces tea products sold at Whole Foods and other specialty stores. It began with loose leaf and boxed tea bag options but is now launching its first line of bottled guayusa that enters a crowded marketplace of tea and energy drinks. In March, Runa introduced a new logo and unveiled the packaging designed by New York-based Mucca Design.

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