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Opinion BY Armin
Stora Enso Rethinks its Logo
Established in 1998, Stora Enso is a Finnish company based in Helsinki working in the packaging, paper and wood products industry. With 26,000 employees across 85 production facilities around the world, Stora Enso produces “1.8 million tons of paper and board, 1.3 billion square metres of corrugated packaging and 6.4 million cubic metres of sawn wood products” annually. For graphic designers, Stora Enso is a well-known brand as they have some very nice fine coated papers for printing, which were quite popular in the late 1990s and early 2000s, when using imported paper was fancy and doable. This month, Stora Enso has launched a “Rethink” campaign, a refreshed way of looking and acting and, along with it, is a new logo designed by Helsinki-based N2.
Continue reading this entry
DATE: Apr.25.2011
POSTED BY: ArminCATEGORY: Corporate COMMENTS:
TAGS: finland, icon, n2, sans serif, storaenso,
Books about logo design, the designers that create them and the meaning of branding.
