
Established in 1995, TRUEnergy is one of Australia’s largest energy retailers, servicing over 2.7 million customers. In March of 2011 they announced that they would be purchasing the retail operation of EnergyAustralia, a state-owned company that manages the electricity network assets (poles, wires, and substations) which, in turn, have been transformed into a new company called Ausgrid. In August, EnergyAustralia unveiled a new logo that will serve to transition TRUenergy into the name — for now the only place showing the new logo is here with both companies still operating their own websites, probably doing a slow transition into the change. The logo and national advertising campaign were created by Leo Burnett Sydney.
POSTED BY: Armin
CATEGORY: Logistics
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