Opinion BY Armin

I See Yoo

Just launched by SKY New Zealand and Television New Zealand, IGLOO is a “digital set top box that plugs into your telly and broadcasts through your UHF aerial” giving users in New Zealand access to free-to-air channels and, its main hook, a pre-paid range of premium channels without long-term contracts, going on a month-to-month basis with only the channels you want and not bloated packages with channels no one watches. The name, brand, and roll-out have been created by Interbrand Australia.

Update: I have changed the title of the post (originally “Not your Eskimos’ Igloo” (as a play on “Not your parents’ this or that)) as I was not aware that Eskimo is considered a pejorative term. Apologies to anyone who thought of it as offensive; it wasn’t my intention.

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Friday Likes BY Armin

Friday Likes 21

Serendipitously, today’s Likes — coming in from New Zealand, Barcelona, and Middle Earth — all share a hand-crafted element to them.

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Opinion by Richard Baird Posted by BY Brand New

Best Use of Iceberg in a Logo Award Goes to:

Established in 1996 The New Zealand Antarctic Research Institute is the body responsible for developing and managing New Zealand’s scientific research and conservation activities in Antarctica, Southern Ocean and Ross Sea region while also raising ‘public awareness of the international significance of the continent’. The institute’s new identity, which replaces an illustrative fern and penguin mark, was designed by Auckland based BRR and delivers a broader and more scientific sensibility through symbology, metaphor, simple geometry, monochromatic colour and a neutral typeface.

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A B-Side BY Armin

Air New Zealand

Established in 1940, Air New Zealand is one of the largest domestic and international passenger transport and cargo airlines in New Zealand, with over 100 airplanes in its fleet. In July, Air New Zealand announced a revised logo and a new, all-black livery designed by local firm Designworks in collaboration with type designer Kris Sowersby — who has chronicled his process on this project here. Press release quote and livery images below (or after the jump).

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A B-Side BY Armin

Kiwibank

Established in 2002, Kiwibank is a New Zealand-based bank with more than 800,000 customers competing against the bigger (and Australia-based) banks like ANZ, ASB, BNZ, National Bank, and Westpac. A new logo (on a very nice new website) was introduced recently. To celebrate becoming a 10-year-old, Kiwibank also released a new TV spot by Ogilvy Auckland, shown below (or after the jump).

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Opinion BY Armin

Infinite Mountain

First opened in 1987 in New Zealand, Kathmandu is a specialty retailer and manufacturer of clothing and equipment for the adventuresome, outdoorsy audience. Kathmandu has 116 stores across New Zealand, Australia, and the UK. Their sales are 95% of Kathmandu-branded products, but they also carry popular brands like Keen, Teva, and Salomon. In September Kathmandu introduced a new logo, identity, and packaging system designed by Strategy Design & Advertising.

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Opinion BY Armin

A Spark in the Wrong Place

Founded in 1849 and originally named The Australian Mutual Provident Society, AMP is a 6,000-employee financial services providing banking, home loans, insurance, retirement, and investment options to over 3.8 million customers in Australia and New Zealand. In March, AMP merged with AXA Asia Pacific Holdings — previously part of French insurance giant AXA — and yesterday introduced a new logo, designed by the Sydney office of Landor to represent the new company.

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A B-Side BY Armin

New Zealand Labour Party

Positioned centre-left, the New Zealand Labour Party is a political party in New Zealand. They have held the Prime Minister position 9 times since their inception in 1916. The new logo has been designed by Auckland-based Barnes, Catmur & Friends. Design Daily explains the relevance of the fern.

Thanks to John Moore for the tip.

A B-Side BY Armin

Super Rugby

Super Rugby, previously known as Super 14 (or Super 12 before that) for the amount of participating teams, is a rugby league comprised of teams from Australia, New Zealand and South Africa. This year they’ve added one more team for a total of 15, hence the name change, and have changed the format of the season.

Thanks to Andre Redelinghuys for the tip.