Today we are going pattern crazy all up in here with extremely different clients and projects from Switzerland, Singapore, and Africa.
Some really thoughtful ideas today along with strong executions from Paris via London, Australia, and South Africa.
The common theme in this week’s Friday Likes is that some thinking has gone into them — not that past Friday Likes didn’t have any thinking, but these have a stronger bent on concept than usual.
Established in 1975 as Students In Free Enterprise (SIFE), Enactus is “an international non-profit organization that brings together student, academic and business leaders who are committed to using the power of entrepreneurial action to improve the quality of life and standard of living for people in need.” Enactus has 62,000 students enrolled in 1,600 member universities across 39 countries. The new name, created by Landor, was introduced this past September and a new logo, not designed by Landor came along with it.
It’s been a few weeks since I last did this and it’s back with a bang. Two superb eye candy pieces sandwich a more conservative piece with work from Russia, Canada, and the USofA.
Established in 1955, the Cystic Fibrosis Foundation (CFF) is a nonprofit donor-supported organization dedicated to the search for a cure for cystic fibrosis, an “inherited chronic disease that affects the lungs and digestive system of about 30,000 children and adults in the United States (70,000 worldwide).” CFF is one of the leading organizations in innovative research, comprehensive care, and overall funding into the development of new drugs to fight the disease. Last month CFF introduced a new logo, designed by Alexandria, VA-based Grafik and shortened its tagline.
Once again, beer makes an appearance, accompanied by the logo for a tennis player and a serious NGO.
Oikos is a Dutch NGO that believes “that everyone has the right to live free from poverty and to have the chance to develop and participate in society. We aim to achieve this by making changes in the Western world, which imposes unfair global trade rules and huge debts on developing countries.” The new identity has been designed by Edenspiekermann. Its concept: “Oikos joins hands for sustainable change.” More images here.
Established in 2004, Iraq and Afghanistan Veterans of America (IAVA) is the first and largest nonprofit, nonpartisan organization in the U.S. for veterans of its most recent wars in Iraq and Afghanistan. Its mission is to “improve the lives of this country’s newest generation of veterans and their families.” IAVA counts with 200,000 members — membership is free as they note that its members have “already paid [their] dues in Iraq and Afghanistan.” This week IAVA introduced a new identity designed pro bono by Landor.
Established in 1965 in New York as the Foundation for the South Pacific (FSP) by an Australian actress named Elizabeth Silverstein and a Marist Priest named Stanley Hosie, the nonprofit organization focused initially on helping the island nations of the South Pacific rebuild after World War II. Renamed Counterpart International (CI) in 1992 after bringing its mission — “to empower people to implement innovative and enduring solutions to social, economic and environmental challenges” — to aid after the fall of the Soviet Union. Since then, with over 300 people currently on staff and now headquartered in Arlington, VA, it has helped people in 65 countries in three key areas: economic development, food security and nutrition, and building effective governance and institutions. This month CI introduced a new identity designed by Seattle, WA-based Kite.
Established in 1973 Transportation Alternatives (TA) is a New York non-profit organization whose mission is to “reclaim New York City’s streets from the automobile, and to advocate for bicycling, walking and public transit as the best transportation alternatives.” If you ride your bike in New York and feel a little safer with every passing day, it’s probably thanks to TA, who is also responsible for campaigns to free Central Park and Prospect Part in Brooklyn from cars, as well as championing the controversial congestion pricing initiative that would charge cars for the priviledge of driving around certain parts of the city. This week, TA introduced a new identity created by Doyle Partners — fitting since it’s not rare to spot Mr. Stephen Doyle bicycling around town in a suit.
Working continually in eleven countries — Honduras, Guatemala, Nicaragua, the Dominican Republic, Bolivia, Peru, Ecuador, Malawi, Rwanda, Uganda, and India — and providing support to more than forty countries throughout its nearly twenty years in operation, Water for People “helps people in developing countries improve quality of life by supporting the development of locally sustainable drinking water resources, sanitation facilities, and hygiene education programs.” A big part of the Denver-based organization’s focus is not just establishing new facilities or resources, but making sure they keep working and are self-sufficient years later. This past March, Water for People introduced a new logo designed by Duffy & Partners.